Sonia Thompson

Florida

Columnist at Inc.

I help brands grow by winning consumers most companies ignore | Host of Inclusion & Marketing podcast | Creator, Inclusion & Marketing Newsletter (She|Her)

Articles

The top inclusive marketing trends of 2025, according to Sonia Thompson

6 days ago | blog.hubspot.com | Sonia Thompson

Okay. So if you've been around here for more than a little bit, you know that I follow a gluten-free diet for health reasons. So when I go to a restaurant, I'm wondering, does their menu work for people like me?
This Surprising Strategy Helps Toyota Reach Latino Consumers

2 weeks ago | inc.com | Sonia Thompson

Podcasting continues to be a growing channel, as the number of listeners tuning in at least once has grown to more than 584 million worldwide. That’s a nearly 7 percent year-over-year increase. Another study by Edison showed that 55 percent of people in the U.S. aged 12 and up listen to a podcast at least once per month. Podcast listenership within the Latino community specifically is growing rapidly as well.
‘Sinners’ Movie Proves (Once Again) What Consumers Really Want

2 weeks ago | forbes.com | Sonia Thompson

Ryan Coogler’s latest movie‘Sinners,’ continues to dominate the box office and be a hot topic on social media as well. In it’s opening weekend, the film earned $48 million domestically, which was the most successful for any original film this decade. In it’s second weekend, the movies only had a 6% drop in sales, in comparison to drops that are typically in the range of 40-50% in the second weekend. Thus far, this horror movie has already grossed $161 million worldwide.
Law & Order: Organized Crime Is Leaning Into More Of What Viewers Want

3 weeks ago | forbes.com | Sonia Thompson

The Law & Order franchise has been around since 1990, and with it we’ve seen a number of different characters, themes, and evolutions in the show’s approach. Season five of the newest edition to the franchise, Law & Order: Organized Crime recently went live on Peacock. The series’ new home has provided the show the freedom to explore a different, grittier format and push boundaries it previously wasn’t able to do on network television.
3 Challenges With Modern Day Economic Boycotts

1 month ago | forbes.com | Sonia Thompson

In recent months, there’s been no shortage of calls for boycotts for brands that have chosen to rollback their diversity, equity, and inclusion efforts. Amazon, Target, Wal-Mart, and Nestle are the latest companies organizers are urging consumers to stay away from for a time period. Thus far, results have been mixed. While Tesla stock is down, and website and foot traffic are down at Target in comparison the prior year, Amazon seems to be unscathed thus far.
How to Create Inclusive Case Studies That Convert, According to an Inclusive Marketing Consultant

1 month ago | blog.hubspot.com | Sonia Thompson

It's absolutely the case in a lot of instances. And because marketers aren't specific enough, they end up leaving a lot of people out. Sometimes what we see, or a lot of the time, what we see are organizations that say, well, our product is for all children between the ages of this and this. And so we'd say, like, all, really all children? What kind of children, right? Is that product for children with varying physical disabilities? Is that product for children that are Black?
The Email Marketing Strategies Beyoncé, Royal Caribbean, and Sprinkles Cupcakes Use to Boost Conversions and Loyalty

1 month ago | blog.hubspot.com | Sonia Thompson

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Email marketing isn't dead—it’s evolving. With an average ROI of $36 for every dollar spent, it remains a marketing powerhouse. But here's the twist: making your emails more inclusive isn't just good ethics — it's good business.
What Brands Should Learn From the Latest Target Boycotts

2 months ago | inc.com | Sonia Thompson

Consumers are sending brands messages about what is important to them. Brands should listen. EXPERT OPINION BY SONIA THOMPSON, INCLUSIVE MARKETING STRATEGIST AND CONSULTANT @SONIAETHOMPSONFEB 19, 2025As more brands start to roll back their commitments to diversity, equity, and inclusion, consumers are deciding to let their voices be heard via their wallets.
2025 Super Bowl Ads Trends, Including Notable Shifts In Representation

Feb 13, 2025 | forbes.com | Sonia Thompson

Inclusive marketing has always been a smart growth strategy. When done effectively, it increases revenue. Brands who do it grow a larger and more loyal customers base by converting consumers with identities that are often underrepresented and underserved.
Nike And Dove Lead The Way In Empowering Women In 2025 Super Bowl Ads

Feb 11, 2025 | forbes.com | Sonia Thompson

One of the major trends on display with the 2025 crop of Super Bowl ads was the focus on changing the narrative about women, as a means to empower more women. A major hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful stereotypes that run rampant in society and are reinforced through advertising.