Sonia Thompson

1 month ago | forbes.com | Sonia Thompson

Ryan Coogler’s latest movie‘Sinners,’ continues to dominate the box office and be a hot topic on social media as well. In it’s opening weekend, the film earned $48 million domestically, which was the most successful for any original film this decade. In it’s second weekend, the movies only had a 6% drop in sales, in comparison to drops that are typically in the range of 40-50% in the second weekend. Thus far, this horror movie has already grossed $161 million worldwide.

1 month ago | forbes.com | Sonia Thompson

The Law & Order franchise has been around since 1990, and with it we’ve seen a number of different characters, themes, and evolutions in the show’s approach. Season five of the newest edition to the franchise, Law & Order: Organized Crime recently went live on Peacock. The series’ new home has provided the show the freedom to explore a different, grittier format and push boundaries it previously wasn’t able to do on network television.

2 months ago | forbes.com | Sonia Thompson

In recent months, there’s been no shortage of calls for boycotts for brands that have chosen to rollback their diversity, equity, and inclusion efforts. Amazon, Target, Wal-Mart, and Nestle are the latest companies organizers are urging consumers to stay away from for a time period. Thus far, results have been mixed. While Tesla stock is down, and website and foot traffic are down at Target in comparison the prior year, Amazon seems to be unscathed thus far.

2 months ago | blog.hubspot.com | Sonia Thompson

It's absolutely the case in a lot of instances. And because marketers aren't specific enough, they end up leaving a lot of people out. Sometimes what we see, or a lot of the time, what we see are organizations that say, well, our product is for all children between the ages of this and this. And so we'd say, like, all, really all children? What kind of children, right? Is that product for children with varying physical disabilities? Is that product for children that are Black?

2 months ago | blog.hubspot.com | Sonia Thompson

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Email marketing isn't dead—it’s evolving. With an average ROI of $36 for every dollar spent, it remains a marketing powerhouse. But here's the twist: making your emails more inclusive isn't just good ethics — it's good business.