Sophie Bacq

Jun 7, 2024 | imd.org | Sophie Bacq |Stephanie Wang |Amit M. Joshi |Michael Wade

Societal grand challenges are complex, systemic issues with multifaceted, unclear causes and effects. Scholars have long debated how to enhance academic research to help solve climate change, water pollution, systemic poverty, inequality, and global health crises. One potential way forward to address societal problems is to integrate academic concepts with practitioner-focused theories validated by practitioners’ experiences.

Jun 4, 2024 | imd.org | Alyson Meister |Amit M. Joshi |Marleen Dieleman |Sophie Bacq

A murmuration of starlings sprints across the sky, swooping suddenly before swiftly rearranging themselves back into formation. The flock has no leader, yet the birds instinctively know when to turn, honing into the signals of the seven birds closest to them so they can move as one.

Apr 16, 2024 | imd.org | Amit M. Joshi |Marleen Dieleman |Alyson Meister |Sophie Bacq

Before the hype around generative AI, Alibaba had applied traditional AI and machine learning in marketing for the longest time. Tell us about that journey. Chris Tung: At Alibaba, we don’t believe AI is helping the business; we believe AI is the business. We’ve been integrating AI and machine learning to define the best shopping experience for shoppers.

Jan 3, 2024 | imd.org | Sophie Bacq

 In a rural Latin American region, demand for local crops had dramatically decreased due to competition from cheap imports, leaving already low-income farmers facing severe unemployment, and putting communities at risk of health complications. When the social innovation unit of a global food company, with a strong track record in the region, found out about the issue, they sought to further develop relations by assisting the farmers and community to find a solution.

Dec 19, 2023 | imd.org | Alyson Meister |Sophie Bacq |Peter Vogel |Misiek Piskorski

It also helps to understand that anxiety is common.