Sophie Roberts

2 weeks ago | koozai.com | Sophie Roberts

Most marketers focus on leads who are ready to buy. But what if 95% of your audience isn’t? According to LinkedIn’s B2B Institute, this rule is backed by research conducted with Les Binet and Peter Field, who found that only 5% of B2B buyers are in-market at any given time, while 95% are “out-of-market” and may not buy for months or even years. This insight forms the basis of their argument for balancing brand building with sales activation.

2 weeks ago | devonlive.com | Sophie Roberts

How do you like your potatoes? Mashed, baked, boiled, roasted, steamed or chipped... the possibilities are endless. And if you're a fan of roast spuds on a Sunday, Michelin-trained chef Poppy O'Toole has some advice for you. Anyone addicted to that golden and crispy crust should consider trying a different cooking method. Viral sensation Poppy – known as the 'Potato Queen' to her 4.8 million followers – revealed a recipe she thinks could even topple the traditional roast potato.

2 weeks ago | express.co.uk | Sophie Roberts

Stop cooking roast potatoes – Michelin-trained chef says one recipe is betterMichelin-trained chef Poppy O'Toole - AKA the 'Potato Queen' - has shared a recipe that might just trump roast potatoes. 08:05, Sun, Apr 6, 2025 | UPDATED: 08:05, Sun, Apr 6, 2025 Link copied Bookmark Little cubes of potato can get even crispier in the oven (Image: Getty)Roast potatoes are one of our favourite things about Sundays, which is typically when roast dinners tend to be served across the country.

2 weeks ago | koozai.com | Sophie Roberts

For decades, marketers relied on the classic funnel model – awareness, interest, desire, action. But in today’s digital-first world, this linear approach no longer reflects how people buy. The traditional funnel assumes order, whereas the reality is far more chaotic. Continuing to blindly rely on it can lead to missed opportunities, wasted budget, and a disconnection with your audience. At Koozai, we’ve seen this shift firsthand.

3 weeks ago | express.co.uk | Sophie Roberts

Sophie Roberts and her nine-year-old cockapoo, Gatsby (Image: Sophie Roberts)With their gorgeous curls, waggly tails and friendly temperaments, Cockapoos are a beloved crossbreed. They have quickly become one of the most popular dogs in the UK, with the PDSA listing it as the third top breed. The crossbreed results from crossing a Cocker Spaniel with a Poodle. They are one of the oldest designer dog breeds, first appearing in the 1960s in the United States.