Sophie Rust

Canada

Executive Producer, Eastern Canada at Postmedia Network Inc.

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Articles

The Works by Content Works: January 2025

2 months ago | postmediasolutions.com | Sophie Rust

Along with compelling storytelling in sponsored content, Postmedia Content Works offers additional engaging and dynamic solutions to complement the digital readership experience. With exciting add-ons such as interactive infographics, quizzes, maps and custom video, your sponsored content campaign can both show and tell your target audience why they should consider your product/service.
The Works by Content Works: December 2024

Jan 2, 2025 | postmediasolutions.com | Sophie Rust

As 2024 draws to a close, it’s the perfect time to reflect on another year at Postmedia Content Works. This year we expanded our team, won two Native Advertising awards and worked on a wide variety of meaningful, creative campaigns for our clients. We created dynamic interactive experiences, deep dive articles and engaging content that reached readers from coast to coast.
The Works by Content Works: November 2024

Dec 4, 2024 | postmediasolutions.com | Sophie Rust

Last month, we looked at the first two types of user intent. Now we’ll look at the last two. As a reminder, here are the four types:Informational Navigational Transactional Commercial Transactional intent – When a reader exhibits transactional intent, they are in a mindset to make a purchase or take a specific action, such as signing up for a newsletter, downloading a resource or booking a service.
The Works by Content Works: October 2024

Nov 12, 2024 | postmediasolutions.com | Sophie Rust

When we’re talking about branded content, one of the topics we often discuss is user intent. The most effective ads are those that align with the reader’s mindset at that specific time, which can be a tricky thing to do, as native advertising isn’t just about placing ads where people *might* see them — it’s about understanding what they’re looking for or interested in at that moment or stage of a customer journey, and then delivering content that naturally fits into that experience.
The Works by Content Works: September 2024

Oct 2, 2024 | postmediasolutions.com | Sophie Rust

At Content Works, we believe in the power of stories for a few reasons. Stories stick: According to American psychologist Jerome Bruner, facts are approximately 22 times more likely to be remembered if they are part of a story. Facts are just data points; stories link them together.Stories connect: Our brains love patterns.
The Works by Content Works: August 2024

Aug 29, 2024 | postmediasolutions.com | Sophie Rust

In this month’s content examples, you’ll see a spectator guide that Content Works created for the Rogers Charity Classic. This is an example of a special project, and we work on many of these throughout the year. Some of our special projects, like the example below, are in collaboration with a specific client, who looks to our expertise to create engaging content and design an attractive and functional section, brochure or magazine that they can use for their business.
The Works by Content Works: July 2024

Aug 8, 2024 | postmediasolutions.com | Sophie Rust

Earlier this summer, we took some time to dig deep into what makes a successful sponsored content campaign. As a team, we’re always looking for ways to improve our own work and provide more value for the brands we collaborate with and the readers who consume our content.
The Works by Content Works: May 2024

May 29, 2024 | postmediasolutions.com | Sophie Rust

One of the most important elements in our sponsored content process is the expert team of writers we work with. We have connections with an impressive roster of writers throughout Canada who have proven success writing engaging content on every topic imaginable. As soon as we start working with a client, our first step is choosing the perfect writer.
Summer Placements Support Black Engineering Students' Personal Growth

May 8, 2024 | kcl.ac.uk | Sophie Rust

With the support of the KCL Race Equity and Inclusive Education Fund (REIEF), the Success for Black Engineers Project (SFBE) supported Black engineering students on a four-week summer research placement either remotely or in person at KCL. Students who participated in the project stated that they not only gained valuable research skills but also developed personal and professional skills and attributes which will help them in their future studies and careers.
The Works by Content Works: April 2024 - Postmedia Solutions

Apr 30, 2024 | postmediasolutions.com | Sophie Rust

Sometimes our clients have a very clear idea what they want their article to cover. Perhaps there’s a trend in their industry they want to weigh in on, or a new product or event they want to showcase. But often, our clients lean on our expertise to help craft an article angle that not only tells an engaging story, but also helps them reach their marketing goals. That’s the sweet spot.