Srivats Uniyal

Mar 29, 2024 | indiaretailing.com | Ishani Roy |Srivats Uniyal

From product design to marketing and virtual try-ons, here’s how the fashion majors are adopting AI in their businessTop guns of the fashion industry are heads-down to keep up with the by-the-minute evolving world of artificial intelligence. “Fast-forward five years, and a fashion world without AI’s influence will be unimaginable. AI isn’t just in the game, it’s setting the rules of the game,” Sanjeev Mohanty, Managing Director (US & Canada) at Levi’s said.