Stefanie Marrone

3 weeks ago | openlegalblogarchive.org | Stefanie Marrone

If you’re a law firm marketer or business development professional, you’re probably already using LinkedIn. But are you actually using Sales Navigator in a way that helps you find leads, support your lawyers and stay ahead of opportunities? Sales Navigator is LinkedIn’s premium tool designed for targeted outreach and relationship building. It’s not just for sales reps at tech companies.

1 month ago | openlegalblogarchive.org | Stefanie Marrone

So you just joined a law firm after a long and successful career in the public sector or in-house. Maybe you were a general counsel, a senior government official or a seasoned regulator. And now for the first time in your legal career you’re being asked to do something new: bring in business. This can feel overwhelming, especially if you’ve never had to think like a salesperson. But here’s the truth. You don’t need to become someone you’re not.

1 month ago | openlegalblogarchive.org | Stefanie Marrone

I was honored (and excited) to be invited to LinkedIn’s mastermind class, an invite-only training program for select professionals who are active on the platform. It was filled with behind-the-scenes insights on how to use LinkedIn more strategically, what the algorithm actually favors and the posting habits that help you build visibility, credibility and meaningful relationships. It confirmed a lot of what I already do and more importantly, it gave me new ideas to refine and share.

1 month ago | openlegalblogarchive.org | Stefanie Marrone

Like a lot of legal marketers, I was curious about how AI could actually help me with my day-to-day work. Not the hype. Just the real stuff: writing, research, planning, staying ahead. What I found is that it’s not a magic solution, but it’s a useful tool when applied in the right ways. AI has worked its way into nearly every industry, and legal marketing is no exception. But it’s not about trends or shiny tools.

2 months ago | openlegalblogarchive.org | Stefanie Marrone

It’s spring break season. That means some of your clients and colleagues are headed to the beach, skiing in the mountains, or simply unplugging for a few days. And while it may be tempting to fully check out along with them, here’s the truth: downtime is one of the best opportunities to focus on marketing. It might feel counterintuitive shouldn’t you wait until things pick up again? But the slower moments are when you can work on your business instead of in it.