Stefanie Marrone
Contributor at Freelance
The Social Media Butterfly | LinkedIn top social media voice | Legal marketer | Public speaker | Author | Dog mom
Articles
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2 weeks ago |
openlegalblogarchive.org | Stefanie Marrone
So you just joined a law firm after a long and successful career in the public sector or in-house. Maybe you were a general counsel, a senior government official or a seasoned regulator. And now for the first time in your legal career you’re being asked to do something new: bring in business. This can feel overwhelming, especially if you’ve never had to think like a salesperson. But here’s the truth. You don’t need to become someone you’re not.
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3 weeks ago |
openlegalblogarchive.org | Stefanie Marrone
I was honored (and excited) to be invited to LinkedIn’s mastermind class, an invite-only training program for select professionals who are active on the platform. It was filled with behind-the-scenes insights on how to use LinkedIn more strategically, what the algorithm actually favors and the posting habits that help you build visibility, credibility and meaningful relationships. It confirmed a lot of what I already do and more importantly, it gave me new ideas to refine and share.
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1 month ago |
openlegalblogarchive.org | Stefanie Marrone
Like a lot of legal marketers, I was curious about how AI could actually help me with my day-to-day work. Not the hype. Just the real stuff: writing, research, planning, staying ahead. What I found is that it’s not a magic solution, but it’s a useful tool when applied in the right ways. AI has worked its way into nearly every industry, and legal marketing is no exception. But it’s not about trends or shiny tools.
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1 month ago |
openlegalblogarchive.org | Stefanie Marrone
It’s spring break season. That means some of your clients and colleagues are headed to the beach, skiing in the mountains, or simply unplugging for a few days. And while it may be tempting to fully check out along with them, here’s the truth: downtime is one of the best opportunities to focus on marketing. It might feel counterintuitive shouldn’t you wait until things pick up again? But the slower moments are when you can work on your business instead of in it.
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1 month ago |
openlegalblogarchive.org | Stefanie Marrone
Following up with a prospective business client can feel like walking a fine line. You don’t want to be pushy, but you also don’t want to let a valuable opportunity slip through the cracks. Many lawyers default to vague messages like, “Just checking in to see if you had any thoughts,” but these types of follow-ups often don’t resonate with decision makers.
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RT @Legal_Marketing: Will Law Firm Marketing Change Under the Trump Administration? https://t.co/UI9a0LcsYA | by @stefaniemarrone
RT @LexBlog: Building credibility on LinkedIn isn’t about going viral—it’s about showing up consistently. Smart tips for lawyers and lega…
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