Stefanie Marrone

2 weeks ago | openlegalblogarchive.org | Stefanie Marrone

I talk about LinkedIn a lot. Not because I think it’s the answer to everything, but because I’ve seen how it can support real business development when it’s used the right way. It’s a tool for staying visible, building and maintaining relationships and reminding people what you do and who you work with. The reason it doesn’t always feel effective is because most people either ignore it or treat it like a résumé.

1 month ago | openlegalblogarchive.org | Stefanie Marrone

If you’re a law firm marketer or business development professional, you’re probably already using LinkedIn. But are you actually using Sales Navigator in a way that helps you find leads, support your lawyers and stay ahead of opportunities? Sales Navigator is LinkedIn’s premium tool designed for targeted outreach and relationship building. It’s not just for sales reps at tech companies.

1 month ago | openlegalblogarchive.org | Stefanie Marrone

So you just joined a law firm after a long and successful career in the public sector or in-house. Maybe you were a general counsel, a senior government official or a seasoned regulator. And now for the first time in your legal career you’re being asked to do something new: bring in business. This can feel overwhelming, especially if you’ve never had to think like a salesperson. But here’s the truth. You don’t need to become someone you’re not.

2 months ago | openlegalblogarchive.org | Stefanie Marrone

I was honored (and excited) to be invited to LinkedIn’s mastermind class, an invite-only training program for select professionals who are active on the platform. It was filled with behind-the-scenes insights on how to use LinkedIn more strategically, what the algorithm actually favors and the posting habits that help you build visibility, credibility and meaningful relationships. It confirmed a lot of what I already do and more importantly, it gave me new ideas to refine and share.

2 months ago | openlegalblogarchive.org | Stefanie Marrone

Like a lot of legal marketers, I was curious about how AI could actually help me with my day-to-day work. Not the hype. Just the real stuff: writing, research, planning, staying ahead. What I found is that it’s not a magic solution, but it’s a useful tool when applied in the right ways. AI has worked its way into nearly every industry, and legal marketing is no exception. But it’s not about trends or shiny tools.