Stefanie Yeo

Asia–Pacific (APAC)

i write about lots of stuff // writer at @techinasia Studios // my opinions do not reflect those of my employer, likes and RTs ≠ endorsements, etc etc

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Articles

Grab’s guide to AI for marketing success

2 weeks ago | techinasia.com | Stefanie Yeo

Sign up for the Daily Newsletter, sent exclusively to our premium subscribers. We break down the big and messy topics of Asia’s tech and startup community. Get the newsletter in your inbox everyday with a premium subscription. Hello reader,Today’s article looks at how Grab has used AI to improve its marketing communications and discusses best practices for other companies looking to do something similar.
Chatbots don’t have to be a pain

3 weeks ago | techinasia.com | Stefanie Yeo

Sign up for the Daily Newsletter, sent exclusively to our premium subscribers. We break down the big and messy topics of Asia’s tech and startup community. Get the newsletter in your inbox everyday with a premium subscription. Hello reader,Have you ever had beef with an AI-powered customer service chatbot on a company website? I have. It seems ridiculous to get mad at a non-sentient entity that is literally just words on a screen, but it’s incredibly frustrating.
Down but not out

3 weeks ago | techinasia.com | Stefanie Yeo

Sign up for the Daily Newsletter, sent exclusively to our premium subscribers. We break down the big and messy topics of Asia’s tech and startup community. Get the newsletter in your inbox everyday with a premium subscription. Hello reader,Looking at the list of startups that have raised funds this week has me feeling a little sad. None of the top five deals featured in this newsletter come from Southeast Asia.
What the IDX plunge means for tech

3 weeks ago | techinasia.com | Stefanie Yeo

Sign up for the Daily Newsletter, sent exclusively to our premium subscribers. We break down the big and messy topics of Asia‚Äôs tech and startup community. Get the newsletter in your inbox everyday with a premium subscription. Hello reader,Indonesia isn‚Äôt having the best time right now. Its economic woes, which include a shrinking middle class, decreasing consumption, and a weakening rupiah, have been well-documented.
Shein’s US playbook needs a new look

1 month ago | techinasia.com | Stefanie Yeo

Sign up for the Daily Newsletter, sent exclusively to our premium subscribers. We break down the big and messy topics of Asia’s tech and startup community. Get the newsletter in your inbox everyday with a premium subscription. Hello reader,The first time I bought something on Shein, I was astonished at how quickly my order turned up at my doorstep. It only took a few days to get to Singapore from China.
A deepening economic crisis in Indonesia

1 month ago | techinasia.com | Stefanie Yeo

Sign up for the Daily Newsletter, sent exclusively to our premium subscribers. We break down the big and messy topics of Asia‚Äôs tech and startup community. Get the newsletter in your inbox everyday with a premium subscription. Hello reader,Hearing about layoffs has become rather commonplace over the past few years.
Buy, sell, and pay: 5 insights into SEA’s payments landscape

1 month ago | techinasia.com | Stefanie Yeo

“See? So simple!” said Uncle Sim, a character from a series of 2010s advertisements in Singapore promoting Visa’s new Paywave feature. The catchphrase perfectly captures how digital payments have transformed the consumer experience in Southeast Asia.
SEA’s allure pulls global investors

1 month ago | techinasia.com | Stefanie Yeo

Sign up for the Daily Newsletter, sent exclusively to our premium subscribers. We break down the big and messy topics of Asia’s tech and startup community. Get the newsletter in your inbox everyday with a premium subscription.
Action, reflection, and insight from International Women’s Day

1 month ago | techinasia.com | Stefanie Yeo

Dear reader,I’m Stefanie, one of the writers on the Tech in Asia Studios team. Beyond being a writer, I am also a content strategist, a producer of newsletters, a moderator of panels, and the person at the helm of Tech in Asia’s 2025 International Women’s Day (IWD) campaign. The theme for this year’s IWD is “Accelerate Action.” When we were planning what our 2025 campaign would look like, I spent a lot of time contemplating what this theme meant for us as a company.
The women driving SEA’s top startups

1 month ago | techinasia.com | Stefanie Yeo

Sign up for the Daily Newsletter, sent exclusively to our premium subscribers. We break down the big and messy topics of Asia’s tech and startup community. Get the newsletter in your inbox everyday with a premium subscription. Hello reader,It’s almost International Women’s Day, but celebrating women and working toward greater equity and diversity is an ongoing thing.