Stephan Zimmermann

Oct 7, 2024 | mckinsey.com | Arun Arora |KEVIN WANG |Rodney Zemmel |Stephan Zimmermann

E-commerce is undergoing a fundamental change that is reshaping how customers buy and companies sell. While generative AI (gen AI) has grabbed the attention of executives over the past year, a quieter wave of technology-driven innovation is washing over almost every aspect of e-commerce.