Articles

  • 1 week ago | forbes.com | Stephanie Hirschmiller

    Google has introduced a new AI powered virtual try-on (VTO) feature within its AI Mode shopping experience. For now limited to participants in its experimental Search Labs initiative, the tool enables users to upload a full body photograph in order to visualize its apparel listings on their own likeness.

  • 1 week ago | forbes.com | Stephanie Hirschmiller

    Viral female-founded jewelry brand Wanderlust + Co is expanding Stateside. The playful and accessibly priced label has chosen New York City and Philadelphia for its first U.S. brick and mortar locations—on Bleecker Street and the King of Prussia Mall respectively. While Malayia based Wanderlust + Co has its roots as a digital-first brand, it has already established five locations across Asia in Malaysia and Singapore and is stocked with some 400 retailers worldwide.

  • 1 month ago | forbes.com | Stephanie Hirschmiller

    Rising star of the art world Manuel Mathieu is expanding his creative universe with a collection of niche fragrance—three exclusive unisex scents realised in collaboration with International Flavors & Fragrances (IFF) master perfumer Juliette Karagueuzoglou. The oeuvre of the Haiti born, Montreal based multi-hyphenate—with themes oft informed by the nature, culture and political landscape of his homeland—already encompasses painting, drawing, ceramics, and installation.

  • 1 month ago | forbes.com | Stephanie Hirschmiller

    Inky accord Muse, YSL Beauty’s newest fragrance is the latest addition to the house’s Vestiaire de Parfums, the unisex couture fragrance collection that debuted 2015. Muse: an ink accord couture fragranceThe scent created by Master Perfumer Marie Salamagne, is a smoky, woody ink accord. Top notes are clary sage, lavender and incense; middle notes are orris, bourbon vanilla and ambrette with base notes of amberwood and inkSalamagne compares the blend to both to paper and skin.

  • Mar 5, 2025 | forbes.com | Stephanie Hirschmiller

    A campaign film going viral on social media is every brand’s dream when it comes to generating sales, but Yves Saint Laurent Beauty has a somewhat different objective in mind for its latest offering. At first glance YSL Beauty’s “Don’t Call it Love” short looks like any other luxury brand advertisment but the 1.45 minute short has not been conceived to promote one of the brand’s products.

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Stephanie Hirschmiller
Stephanie Hirschmiller @stiffyhm
14 Nov 24

RT @alexarnault: Four years ago, I had the privilege to help reimagine Tiffany & Co., one of the world’s most iconic brands. Looking back,…

Stephanie Hirschmiller
Stephanie Hirschmiller @stiffyhm
13 Sep 24

RT @dinafierro_: What a feature in @Forbes today from @stiffyhm on @NARSCosmetics Maison Explicit strategy. I don't think there’s a journal…

Stephanie Hirschmiller
Stephanie Hirschmiller @stiffyhm
3 Sep 24

RT @dinafierro_: September promises to be a big month, with the impending launch of 3 boundary-pushing brand experiences across the portfol…