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6 days ago | 
martech.org | Stephanie Trovato
You hit send. Then you wait. Opens trickle in. Clicks? Meh. Unsubscribes? More than you’d like. You didn’t cut corners. You proofed, segmented, tested. Why is performance dropping? It’s not you — it’s your email strategy. The playbook that worked in 2020 is collecting dust in 2025. The “Hi, {First Name}!” intro? Weak. The once-a-month batch-and-blast? Ghosted. Inbox algorithms are stricter, your audience is savvier and privacy updates have changed the game. But email isn’t dead; it’s far from it.
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1 month ago | 
martech.org | Stephanie Trovato
You open your email automation platform and instantly feel overwhelmed. Dozens of workflows stare back at you — welcome series, abandoned carts, nurturing sequences, anniversary triggers — the list goes on. But here’s a hard truth: most email automations are just noise. They drain your resources, confuse your audience and deliver little real value.
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1 month ago | 
blog.hubspot.com | Stephanie Trovato
Being a salesperson today feels like trying to get someone’s attention in Times Square; buyers are swamped with choices, blinking lights, and loud pitches from every direction. One word: Overload. The internet makes research a breeze — until you’re drowning in options and can’t tell what’s worth your time. As a copywriter, I’ve been there, wading through endless tabs, trying to separate the gold from the noise. Buyers face the same challenge every day, making simplicity a superpower in sales.
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1 month ago | 
blog.hubspot.com | Stephanie Trovato
I walked into the bank feeling confident about getting a loan to expand my business. I had my plan, financials, and a solid pitch ready. But the loan officer shook her head — denied. The problem? My business credit score. I didn’t even know I had one. A business credit score shows lenders, vendors, and insurers how dependable your business is. Factors like late vendor payments and limited credit activity were pulling my score down. That rejection was a wake-up call.
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1 month ago | 
blog.hubspot.com | Stephanie Trovato
When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. On paper, it looked like we were doing everything right. But users weren’t converting, and growth stalled. Something was off. It wasn’t a lack of effort but a lack of alignment. We didn’t fully understand how customers found and engaged with our product.
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1 month ago | 
blog.hubspot.com | Stephanie Trovato
I remember when I first thought about launching a membership site. It felt overwhelming. Would people pay to join? What value could I consistently deliver? But once I hit my stride, things started clicking. Now, membership websites are everywhere, and for good reason. But here’s the tricky part: finding the right idea for your membership site. That’s where this list of 15 creative, actionable ideas comes in handy. Let’s get started!Table of ContentsWhat is a membership website?
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1 month ago | 
blog.hubspot.com | Stephanie Trovato
When I set out to build a website for one of our product lines, I was ready to tackle the copy and layout. But then I hit a roadblock — website design costs. Quotes were all over the place. Some were just a few thousand dollars, while others were sky-high. One freelancer even said a “simple site” would take 80 hours. Was that normal? At first, I thought I could save by going with a website builder. But then the add-ons began stacking up — hosting fees, premium themes, plugins.
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2 months ago | 
martech.org | Stephanie Trovato
You’ve spent hours crafting the perfect ad — strong creative, sharp copy, precise targeting. But instead of conversions, you’re seeing sky-high CPMs, low CTRs and a budget that’s disappearing fast. Paid social media ads don’t fail because of the algorithm. They fail because of fixable mistakes — weak creative, poor targeting and broken landing pages. In 2025’s attention economy, ads that don’t grab attention instantly don’t get a second chance. The good news? These problems have fast fixes.
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2 months ago | 
harro.com | Stephanie Trovato
You’ve spent hours crafting the perfect ad — strong creative, sharp copy, precise targeting. But instead of conversions, you’re seeing sky-high CPMs, low CTRs and a budget that’s disappearing fast. Paid social media ads don’t fail because of the algorithm. They fail because of fixable mistakes — weak creative, poor targeting and broken landing pages. In 2025’s attention economy, ads that don’t grab attention instantly don’t get a second chance. The good news? These problems have fast fixes.
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2 months ago | 
blog.hubspot.com | Stephanie Trovato
A few years ago, I was in the market for a learning management system. While I was looking into the different offerings, I noticed that each arm of these businesses felt like a different company. The marketing side was fun and relatable. The sales team knew the product best but took a totally different tone. Reading different web pages felt like different experiences. So, how do you create a company that feels unified? Well, that’s where the SPICED sales framework comes in.
