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Aug 14, 2024 | 
contently.com | Stephanie Walden
As a content marketer, your job is to create engaging pieces that organically connect with readers (or listeners, or viewers… you get the gist). This means you need to be intentional and attract the right traffic to your website—and to do that, you have to create content that actually shows up on search engine results pages (SERPs). But this is becoming more challenging today, with the rise of AI-powered search and zero-click results.
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Jul 10, 2024 | 
contently.com | Stephanie Walden
Editors who’ve experimented with generative AI for spinning articles from whole cloth know its fondness for “rich tapestry” metaphors. Strategists, too, learning how to use ChatGPT for content marketing have likely encountered less-than-revelatory “strategies” like “create compelling content that resonates with your target audience.”It’s unsurprising that AI leans heavily on cliches.
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Jul 2, 2024 | 
contently.com | Stephanie Walden
You’ve hired a couple of go-to creators who produce on-brand work. You’ve made a few killer pieces of content—albeit, not without some blood, sweat, and tears. Now, it’s time to do it again. About 250 times. This quarter. Daunted? You’re not alone. Scaling is one of the biggest challenges of a successful content marketing program.
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Jun 18, 2024 | 
tangerine.ca | Stephanie Walden
This article or video (the “Content”), as applicable, is provided by independent third parties that are not affiliated with Tangerine Bank or any of its affiliates. Tangerine Bank and its affiliates neither endorse or approve nor are liable for any third party Content, or investment or financial loss arising from any use of such Content.
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May 13, 2024 | 
contently.com | Stephanie Walden
We get it: Articles about the death of third-party cookies feel a little like a Boy Who Cried Wolf situation. Google has reportedly been rolling out this shift for years. The company first announced the move in February 2020—only to postpone the implementation timeline every year since. According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff.
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May 11, 2024 | 
contently.com | Stephanie Walden
My partner and I have a sacred weekend ritual: Pizza Fridays. A few weeks ago, we found ourselves in Minneapolis, a city neither of us know well, for the occasion. Naturally, we turned to our go-to expert on all things local and delicious: Google. A quick search for “best pizza near me” yielded several promising prospects, and we selected one for our weekly fix.
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Nov 13, 2023 | 
usatoday.com | Stephanie Walden
If you’ve ever found yourself poring over receipts, calculator in hand, trying to figure out where your last paycheck disappeared — you’re not alone. In today’s roller-coaster economy, many factors can affect your finances, making it feel like a constant game of catch-up when it comes to budgeting and paying your monthly bills.
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Nov 9, 2023 | 
contently.net | Stephanie Walden
I recently received an email from a potential new client that gave me pause: “We’re looking for an article about home mortgages for millennials. We’re open to suggestions on formatting. What’s your rate?”After seven years of freelancing, I’ve learned the hard way that an assignment that comes in the form of a three-sentence email is often a wolf in sheep’s clothing. A simple primer on home loans sounds easy enough.
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Sep 26, 2023 | 
garage.hp.com | Stephanie Walden
Innovation How educators are learning to use AI in the college classroom Together, teachers and students are getting first-hand experience with the potential and pitfalls of generative AI. By Stephanie Walden — September 26, 2023 Yale University professor Alexander Gil Fuentes recently issued an unorthodox disclaimer on an assignment for his Introduction to Digital Humanities II course: “This final paper may be the strangest you’ve submitted for a grade in your whole life.
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Sep 20, 2023 | 
contently.net | Stephanie Walden
I am a puzzle person. At any given time, I—a full-grown adult—have multiple half-completed puzzles strewn across the surfaces of my apartment. Thousand-piecers are my forte. I think the reason I love writing and editing so much is that it’s a lot like putting together a puzzle: rearranging words, slotting quotes into the sections they suit best, and cutting and pasting paragraphs to find the most satisfying fit.
