Stephanie Walden

1 week ago | contently.com | Stephanie Walden

Content Marketing It’s 3 p.m. on a Tuesday, and you’re staring at your content calendar absolutely paralyzed. Before Friday, you have six blog posts to publish, an e-book to produce, two newsletters to ship, and you’ve been promising your CEO you’ll update the website copy for months. Oh, and did we mention you need to do all this with a scrappy team of two, plus Jeff the intern? If this scenario hits a little too close to home, you’re not alone.

1 month ago | usatoday.com | Stephanie Walden

Technology is now a part of everyday family life. But staying connected comes with costs — and that cost has become a growing challenge for many American households. Just picture the following dinnertime scenario: Dad’s using his tablet to follow a recipe, while mom’s texting that she’s on her way home from work. Meanwhile, their teenage daughter is video-chatting with her grandparents on the couch and their younger son is using an app to finish his homework at the kitchen counter.

Aug 14, 2024 | contently.com | Stephanie Walden

As a content marketer, your job is to create engaging pieces that organically connect with readers (or listeners, or viewers… you get the gist). This means you need to be intentional and attract the right traffic to your website—and to do that, you have to create content that actually shows up on search engine results pages (SERPs). But this is becoming more challenging today, with the rise of AI-powered search and zero-click results.

Jul 10, 2024 | contently.com | Stephanie Walden

Editors who’ve experimented with generative AI for spinning articles from whole cloth know its fondness for “rich tapestry” metaphors. Strategists, too, learning how to use ChatGPT for content marketing have likely encountered less-than-revelatory “strategies” like “create compelling content that resonates with your target audience.”It’s unsurprising that AI leans heavily on cliches.

Jul 2, 2024 | contently.com | Stephanie Walden

You’ve hired a couple of go-to creators who produce on-brand work. You’ve made a few killer pieces of content—albeit, not without some blood, sweat, and tears. Now, it’s time to do it again. About 250 times. This quarter. Daunted? You’re not alone. Scaling is one of the biggest challenges of a successful content marketing program.