Articles

  • Jan 28, 2025 | europeanbusinessreview.com | Peter Weill |Stephanie Woerner

    A domain-oriented company helps serve a customer’s end-to-end need by focusing on customer outcomes rather than only on the sales of products and services. In our global survey, the domain-oriented companies were top performers, achieving more than a 15 percentage point premium on revenue growth and net margin, compared to their industry average. However, taking a domain orientation requires a big mindset change in a company.

  • Jan 28, 2025 | europeanbusinessreview.com | Peter Weill |Stephanie Woerner

    A domain-oriented company helps serve a customer’s end-to-end need by focusing on customer outcomes rather than only on the sales of products and services. In our global survey, the domain-oriented companies were top performers, achieving more than a 15 percentage point premium on revenue growth and net margin, compared to their industry average. However, taking a domain orientation requires a big mindset change in a company.

  • May 17, 2024 | europeanbusinessreview.com | Peter Weill |Stephanie Woerner

    Top-performing firms reorganise several times to effectively use digital to capture value. In a series of CEO interviews, we identified four successful levers for maximising value from digital.

  • May 15, 2023 | hbr.org | Stephanie Woerner

    Featuring Stephanie L. Woerner, Director and a Research Scientist at MIT’s Center for Information Systems Research (CISR). Complimentary HBR Webinar June 6, 12:00 pm EDT It seems like every company you can think of—including your own—includes a “digital transformation” journey. The problem is that many companies start down the road of their digital transformation journey without a good sense of exactly where they are going—or a clear idea of how they will create and capture digital value.

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