Steve Barnes, O'Dwyer's PR News Journalist Profile

Articles

Accounts in Transit: Kiterocket Snags SEMI

4 days ago | odwyerpr.com | Steve Barnes

Kiterocket is named agency of record for SEMI, a global industry association connecting more than 3,000 member companies and 1.5 million professionals across the semiconductor and electronics design and manufacturing supply chain. Kiterocket will work with SEMI to support its integrated corporate communications strategy across global markets, emphasizing the association’s impact on public policy, workforce development and multiple, critical technology-focused initiatives.
PR Firm News: C Street Launches Crypto Comms Practice

4 days ago | odwyerpr.com | Steve Barnes

C Street Advisory Group launches a digital assets and crypto communications practice. Unveiled at the May 27-29 Bitcoin Conference in Las Vegas, the initiative will be led by C Street senior managing director Jackie Rubin. It is designed to support clients across the blockchain, digital currency and decentralized finance ecosystem.
On the Move: Equinox Selects Shah for CMO Post

4 days ago | odwyerpr.com | Steve Barnes

Equinox, which operates over 100 full-service fitness clubs globally, appoints Bindu Shah as CMO. Shah joins Equinox from women’s fashion brand Tory Burch, where she served as EVP, global CMO and chief digital officer. She was previously VP, digital marketing & media at Sephora and VP, analytics, marketing and innovation at Gilt Groupe.
On the Move: McDonald's Gonda Shifts to Nike

5 days ago | odwyerpr.com | Steve Barnes

Nike appoints Michael Gonda as EVP and chief communications officer, effective July 7. Gonda comes to Nike from McDonald’s, where he most recently served as chief impact officer for North America. Before joining McDonald’s, he was SVP, corporate affairs at Chobani, and VP/director: corporate communications, corporate issues at Weber Shandwick.
PR Firm News: DGA Group Forges Alliance with Korea's LICA

5 days ago | odwyerpr.com | Steve Barnes

DGA Group forms a strategic alliance with Koran consulting firm LICA. The goal of the partnership is to help businesses engage across borders, navigate complex regulatory environments, and drive sustainable growth in new and emerging markets. It combines DGA Group’s global reach and functional expertise, such as in trade and defense industrial policy, with LICA’s in-depth industry knowledge and strong ties within Korea’s business and government sectors.
AI Anxiety Level Drops Among CMOs

5 days ago | odwyerpr.com | Steve Barnes

CMO anxiety levels about AI are dropping rather rapidly, according to a new study from Boston Consulting Group. “Scaling GenAI in Turbulent Times,” which surveyed 200 CMOs in April and May, found that more than eight out of 10 respondents feel optimistic about the effects that generative AI will have on their work over the next few years.
On the Move: Digital Asset Names Isaac as CMO

1 week ago | odwyerpr.com | Steve Barnes

Digital Asset, developer of the Canton Network, an emerging infrastructure layer for financial markets, names Jonathan Isaac as CMO. Isaac was most recently CMO at CoinMarketCap, which provides information and data about cryptocurrencies.
Accounts in Transit: MMGY Works With I LOVE NY on Summer Travel Push

1 week ago | odwyerpr.com | Steve Barnes

MMGY is working with I LOVE NY on its new integrated summer tourism and travel campaign. The agency will handle media relations for the effort, which will include I LOVE NY’s largest mobile marketing tour ever, as well as complementary travel industry efforts to promote visitation to the State's 11 vacation regions. The mobile tour will make stops at such events as music festivals, street fairs and sporting events.
PR Firm News: FleishmanHillared Launches Global Executive Advisory

1 week ago | odwyerpr.com | Steve Barnes

FleishmanHillard launches its Global Executive Advisory, a network of senior counselors designed to help C-suite leaders navigate special situations, high-impact issues and transformative change. With more than 50 senior advisors across the US, EMEA and APAC, the group provides integrated advisory across financial communications, crisis and issues, ESG and responsible business, talent and transformation, public affairs and brand impact.
On the Move: APCO Adds Rubenstein's Allan

1 week ago | odwyerpr.com | Steve Barnes

APCO brings on James Allan as senior director in its financial advisory and communications practice, based in New York. Allan joins APCO from Rubinstein, where he was an SVP in its corporate and financial practice. He has also held senior positions with Edelman and Brunswick Group. In his new role, Allan will work to further strengthen APCO’s financial advisory and communications offer, which includes investor engagement, shareholder activism, M&A and regulatory, IPOs, restructuring and ESG.