Steve Habazin

Oct 30, 2023 | learn.g2.com | Joe Sinkwitz |Anthony Svirskis |Steve Habazin |Patricia Marie Garay

While aiming to promote your brand or product on social media, securing an influencer with a massive following isn't always necessary. Surprised? In fact, leveraging micro-influencers can offer a more authentic and engaging approach to your marketing strategy. These influencers, with their niche and loyal audience, often yield higher engagement rates and foster stronger connections with your target market.