Steve Halsey

New York

Host at Building Brand Gravity: Attracting People Into Your Orbit

Chief Growth Officer and an owner at G&S Business Communications specializing in business and brand strategy, reputation management, insights and innovation.

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Articles

The Communicatorís Mandate in 2025

3 days ago | odwyerpr.com | Steve Halsey

We’re living in an age defined by volatility—and opportunity. From geopolitical instability and economic headwinds to the uncharted impact of generative AI and the accelerating pace of climate disruption, today’s operating environment isn’t just complex—it’s constantly in motion. For brand leaders and their partners, the question is no longer how to weather change. The question is: how do we lead through it?
Nurturing Consumer Curiosity About Foodís Journey

2 months ago | odwyerpr.com | Steve Halsey

In today’s dynamic food industry, consumers are more curious than ever about the journey their food takes from field to fork. Recent research indicates that 79 percent of consumers desire more information about how their food travels from the field to the market.
Navigating Uncertainty: A Crisis Preparedness Checklist for B2B

Jan 17, 2025 | blog.gscommunications.com | Steve Halsey

As seen in O'Dwyer's Jan. '25 Special Issue on Crisis Communications. The playbook for crisis communications in B2B companies is evolving at an unprecedented pace. Regulatory landscapes are shifting, economic pressures are intensifying, and stakeholder expectations for transparency and authenticity are higher than ever. Against this backdrop, chief communications officers (CCOs) must be more than communicators.
Navigating Uncertainty

Jan 14, 2025 | odwyerpr.com | Steve Halsey

The playbook for crisis communications in B2B companies is evolving at an unprecedented pace. Regulatory landscapes are shifting, economic pressures are intensifying and stakeholder expectations for transparency and authenticity are higher than ever. Against this backdrop, chief communications officers must be more than communicators.
Beth Crisafi Smith Promoted to Senior Vice President

Oct 23, 2024 | blog.gscommunications.com | Steve Halsey

NEW YORK – G&S Business Communications, an award-winning integrated marketing communications agency and part of the G&S Integrated Marketing Communications Group, is proud to announce the promotion of Beth Crisafi Smith to senior vice president. A dedicated leader with 19 years of agency experience, Beth has consistently demonstrated exceptional leadership, a passion for teamwork, and a deep commitment to her clients and colleagues.
A Holistic Approach to Market Disruption

May 17, 2024 | blog.gscommunications.com | Steve Halsey

As seen in the March 2024 issue of O'Dwyers. In today’s rapidly evolving marketplace, innovation is not just a buzzword but a necessity for companies aiming to disrupt their sectors and deliver lasting impact. At G&S, we believe that strategic integrated marketing communications is the cornerstone for businesses of all sizes—from Fortune 500 giants to nimble startups—to not only navigate these waters but to lead the charge in transformation.
A Holistic Approach to Market Disruption

May 15, 2024 | odwyerpr.com | Steve Halsey |PR RFPs |RFP Type

In today’s rapidly evolving marketplace, innovation isn’t just a buzzword but a necessity for companies aiming to disrupt their sectors and deliver lasting impact. At our agency, we believe that strategic integrated marketing communications is the cornerstone for businesses of all sizes—from Fortune 500 giants to nimble startups—to not only navigate these waters but to lead the charge in transformation.
Navigating the Storm

Jan 26, 2024 | odwyerpr.com | Steve Halsey

In today’s fast-paced, hyperconnected world, brands face a constant threat of crises that can harm their reputation and bottom line. From accidents to criminal acts, geopolitical uncertainty, cyberattacks, AI-driven phishing, misinformation, insider threats, activist investors and even the impact of climate change, it’s more important than ever that organizations have a clear response framework in place—before things hit the proverbial fan.
Navigating the Storm: Applying the RACI Model to Crisis Communications

Jan 25, 2024 | blog.gscommunications.com | Steve Halsey

As published in O’Dwyer’s January 2024 issue. In today's fast-paced, hyperconnected world, brands face a constant threat of crises that can harm their reputation and bottom line. From accidents to criminal acts, geopolitical uncertainty, cyberattacks, AI-driven phishing, misinformation, insider threats, activist investors, and even the impact of climate change, it is more important than ever that organizations have a clear response framework in place… before things hit the proverbial fan.
The Future of Sustainability: Insights from Our Latest Market Survey

Dec 13, 2023 | blog.gscommunications.com | Steve Halsey

In the rapidly evolving landscape of advanced manufacturing, sustainability has ceased to be a mere trend—it's now an imperative. As a Chief Growth Officer deeply invested in innovation, I recently delved into a revealing market survey that sheds light on the future of sustainability, especially in the context of plastic use. The insights are particularly relevant for communications and brand leaders looking to navigate these shifting sands.