Steve Hemsley

Jun 27, 2024 | aatcomment.org.uk | Steve Hemsley

Even the most experienced public speaker can improve their delivery in person and virtually by using the 5 Ps and Bridging techniques. Early in your career the thought of standing up in front of colleagues, clients or at an industry event would lead to sweaty palms and an accelerated heart rate as the nerves kick in. Presenting gets easier with practice as you learn to control your nerves and remind yourself that you’re an expert on the subject you’re talking about.

May 10, 2024 | raconteur.net | Steve Hemsley

How to make better use of SaaS data in 2024 If used strategically, data is one of the biggest competitive advantages an organisation has. So how can organisations up their data game? Data provides organisations with a massive competitive advantage if they maintain it effectively and are committed to data governance.

Apr 7, 2024 | raconteur.net | Steve Hemsley

Consider launching a customer loyalty schemeCustomers will be loyal to companies they trust, and they love to receive rewards. Running a loyalty scheme provides valuable data on customers’ spending habits and travel plans. Personalise marketingIf you know the destination your customers are travelling to then ensure the email content is as personal as possible. Are customers travelling as a family, a couple or solo? Can you recommend relevant activities to do in the location?

Mar 27, 2024 | raconteur.net | Steve Hemsley

Modernisation must happen through evolution, not revolution. Although firms that invest effectively in modern IT infrastructure are likely to be more innovative, efficient and profitable, IT investment strategies are under increased scrutiny owing to budget constraints, an accumulation of obsolete tech tools and a lack of understanding at the board level of how technology benefits their organisation.

Mar 24, 2024 | raconteur.net | Steve Hemsley

Focus on brand-buildingHome goods tend to be an occasional purchase. Brands and retailers in this market need to be at the front of a past customer’s mind when they’re looking to refresh their decor. Use email marketing as part of an ongoing portfolio of communication to remind people about the brand.Play the long gameGet to know customers and their preferences. Personalise your communications with them wherever possible. Don’t automatically offer new customers a discount on their first orders.