Articles

  • 1 week ago | livemint.com | Sujata Assomull

    Soon, Alia Bhatt became Gucci’s global face. A year later, in 2023, Sonam Kapoor was named Dior’s ambassador. Chanel followed suit, tapping in Gen Z favourite Ananya Panday as its face earlier this year. These women, all actors with global visibility and massive social media reach, represent a new era of brand ambassadorship, shaped by glamour and influence.

  • 1 week ago | flipboard.com | Sujata Assomull

    NowPak Refused Hailstorm-Struck Indigo Flight For Emergency Landing; Internet Asks Why Lahore, Why Not Chandigarh? Per reports, Pakistan rejected the Indigo pilot’s request on Wednesday to use the country’s airspace amid a heavy hailstorm that forced the aircraft’s emergency landing in Srinagar later.

  • 1 week ago | htsyndication.com | Sujata Assomull

    New Delhi, May 23 -- Luxury French house Chanel, Italian menswear label Paul & Shark and homegrown wellness brand Kama Ayurveda (owned by Spanish beauty and fashion conglomerate Puig) have recently announced Indian faces as their global ambassadors.

  • 1 week ago | vogue.in | Sujata Assomull

    Dubai was always known for high-octane glamour, especially for the South Asian diaspora—think sky-high heels at school drop-offs, It bags worn as armour and enough diamonds (and emeralds) to rival an Ambani wedding. But the city’s dress codes have evolved through many cycles. I’ve witnessed this first-hand. When my parents moved here in the ’90s from London, the city was just opening up to global brands and trends.

  • 3 weeks ago | voguebusiness.com | Sujata Assomull

    A major trade deal between India and the UK will go into effect after three years of discussions, opening up an opportunity for British fashion and beauty brands to grow their businesses in India with zero duties on imports.

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Sujata Assomull
Sujata Assomull @stylesuj
19 Sep 23

The clichéd view that Arab shoppers prefer to play safe by buying leading luxury heritage labels no longer holds firm! If you are a niche or independent brand looking to enter the high spend Arab market you need to read my article in @voguebusiness. https://t.co/xd6VogHG6L…

Sujata Assomull
Sujata Assomull @stylesuj
30 Aug 23

RT @thevofashion: Is it time to retire the style idiom “age-appropriate dressing” for being ageist and anti-Woke? #thevofashion #fashion #f…

Sujata Assomull
Sujata Assomull @stylesuj
9 Jul 23

RT @Mint_Lounge: In a toss-up between the two, the financial city gets the vote for style capital and the national capital for its cultural…