Sunil Kumar Bajaj
Writer and Analyst at Contagious
Writer / Analyst for https://t.co/vrqXrdnO9G Lover of culture, advertising and all things creative. My views are either my own, or something I stole from Reddit.
Articles
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Dec 20, 2023 |
thegrocer.co.uk | Sunil Kumar Bajaj
When you think of ketchup, there’s really only one brand that comes to mind: Heinz. After all it has been a staple in millions of homes around the world since 1876. But in the 2010s, an influx of competitors entered the market offering cheaper substitutes and leading customers to question their choice of ketchup for the first time. The initial response was one of defense, says Nina Patel, VP of North American brand communications for Kraft Heinz.
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