Sunshine Farzan

Feb 25, 2024 | newsbreak.com | Sunshine Farzan

By signing up for our newsletter, you agree to our Terms of Use and Privacy Policy

Feb 25, 2024 | forbes.com | Sunshine Farzan

In today's dynamic landscape of marketing, where innovation is the heartbeat of success, Artificial Intelligence (AI) has quickly become an indispensable instrument for business leaders focused on stimulating experimentation, fueling innovation and propelling business growth. ​​Among the diverse facets of AI, one subset stands out as the frontrunner in a new era in marketing: generative AI.

Sep 29, 2023 | forbes.com | Sunshine Farzan

Artificial intelligence (AI) is transforming how businesses operate and offering marketers unprecedented insights into consumer behavior and the potential for tailored solutions, products and experiences. However, in pursuing both innovation and efficiency, we must pause and reflect on the critical role of ethics in this AI-powered landscape. As AI becomes increasingly integrated into marketing strategies, prioritizing ethical considerations is essential.

Jul 5, 2023 | forbes.com | Sunshine Farzan

In the realm of artificial intelligence (AI)-enabled marketing, Chief Marketing Officers (CMOs) are navigating a fast-paced landscape where the pressure to adapt and thrive is paramount. However, visionary CMOs know AI is not a force to replace human capabilities but rather a powerful tool that fortifies their capabilities. Beyond its potential to optimize marketing strategies, AI presents a limitless opportunity to accelerate employee career development.

May 30, 2023 | forbes.com | Sunshine Farzan

There is nothing more constant in this world than change. While I am a firm believer in the irreplaceable power of human influence in marketing, it’s undeniable that generative artificial intelligence (AI), such as ChatGPT, is rapidly revolutionizing global business operations. The AI revolution not only profoundly reshapes the global business landscape but also fundamentally reimagines the responsibilities of Chief Marketing Officers (CMOs), making them adapt to new paradigms.