Suraya Hamdulay

Jan 12, 2024 | bizcommunity.com | Danette Breitenbach |Precious Nala |Suraya Hamdulay

Influenced by several factors, the landscape of consumer psychology and spending habits is in constant flux so as we look to the horizon of 2024, a handful of prominent trends will shape how South African consumers spend their hard-earned moolah. Image supplied.

Jan 8, 2024 | bizcommunity.com | Lindsey Schutters |Suraya Hamdulay |Ashley Nyiko Mabasa

A report by Juniper Research forecasts a significant growth in the A2P (Application-to-Person) messaging market, where businesses communicate with customers via various channels. The report analyses the opportunities and trends for SMS, RCS, and OTT messaging platforms, and provides predictions for operator revenue and user adoption. A2P messaging set to receive 500% boost when Apple brings RCS to the iPhone. SMS is expected to remain as a reliable means to communicate with mobile consumers.

Jan 8, 2024 | bizcommunity.com | Suraya Hamdulay

South Africa's consumer brands and retail sector, which is shaped by a tapestry of diverse cultural influences and discerning consumer tastes, is gearing up for an exciting journey in 2024. Suraya Hamdulay, Mars multisales director: Corporate Affairs Southern Africa. Image suppliedHere are some of the trends that will feature in the sector this year. The ascent of artificial intelligence (AI) is poised to redefine how retailers and consumer brands engage in business.