Susan Gunelius

Orlando

Founder and Editor-in-Chief at Women on Business

President/CEO of KeySplash Creative, Inc., a marketing communications company. Author, speaker, marketing, branding, content marketing, social media, copywriter

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Articles

Katherine Sauer Joins the Women On Business Writing Team

1 week ago | womenonbusiness.com | Susan Gunelius

Please join me in welcoming Katherine M. Sauer, Ph.D. to the team of contributing writers at Women On Business. Katherine has vast experience in business and leadership, and I know her unique perspectives will be must-reads for everyone!About Katherine SauerKatherine M. Sauer, Ph.D. is an enthusiastic advocate for work-life well-being. She is a speaker, author, and coach, and is the founder of Burnout Proof Leaders, a holistic leadership development firm for high-ambition, mission-driven leaders.
Researchers Find Top 10 Jobs for Introverts in 2025

1 month ago | womenonbusiness.com | Susan Gunelius

For introverts who thrive in low-stimulation environments and prefer working independently, finding the right career can be a daunting task, and landing a job can be even more challenging. Introverts often face unique obstacles in the job market, such as promoting themselves in interviews or building a professional network.
Best & Worst States for Women (2025)

1 month ago | womenonbusiness.com | Susan Gunelius

In recognition of Women’s History Month this March – and with seemingly never ending gender disparities in earnings and leadership roles – the personal finance website WalletHub has published its report on the Best & Worst States for Women in 2025, featuring expert commentary. The study compared all 50 states and the District of Columbia, using 25 key metrics. These factors include median income for women, access to quality healthcare, and the rate of female homicides, among other indicators.
The Ultimate List of Job Search Statistics

2 months ago | womenonbusiness.com | Susan Gunelius

The job search process today is more complex and challenging than ever before. Job seekers across all generations — Gen Z, Millennials, Gen X, and Baby Boomers — are navigating a hiring landscape filled with uncertainty, frustration, and a growing lack of trust in employers. From struggles with securing interviews through traditional job boards to the rise of ghost hiring, applicants face significant obstacles in their search for meaningful careers let alone their next jobs.
5 Marketing Investments Cannabis Brands Should Prioritize in 2025

Dec 29, 2024 | cannabisbusinessexecutive.com | Susan Gunelius

As the cannabis industry continues to evolve and mature, brands must adapt their marketing strategies to stay competitive and drive growth. If you invest wisely in your marketing efforts, you’ll be well-positioned to capture a significant share of the expanding market. Here are five key marketing investments that cannabis brands should prioritize in 2025 to increase sales and profits:1.
Year-End Promotions to Boost Cannabis Dispensary Sales

Dec 4, 2024 | cannabisbusinessexecutive.com | Susan Gunelius

As the year winds down, cannabis dispensaries can boost sales with strategic year-end marketing investments. The holiday season is a prime time to connect with customers, attract new buyers, and drive repeat business. By creating promotions that motivate your audience to take action right now and spreading the word through email marketing, you can hit your end-of-year targets. Here are several ways to do it. Nothing makes people take action better than creating a sense of urgency.
Guide to Video Marketing for Cannabis Businesses

Oct 29, 2024 | cannabisbusinessexecutive.com | Susan Gunelius

As cannabis businesses face increasing competition, the importance of effective video marketing becomes increasingly evident. Video content engages audiences quickly, drives traffic, and builds a lasting connection with viewers who are watching more online video content every day. According to research by HubSpot:66% of viewers watch videos to learn about a product or brand. 89% of people say a video convinced them to buy a product or service.
Dr. Shibu Selatole Joins the Women On Business Contributing Writers Team

Oct 12, 2024 | womenonbusiness.com | Susan Gunelius

I’m very pleased to announce that Dr. Shibu Selatole has joined the team of contributing writers at Women On Business. She brings such a unique perspective for business women, and I’m so excited you to read her insights! As we wait for her to share her first article, read her bio below to learn more about her. About Dr. Shibu SelatoleDr Shibu Selatole is a Femininity Mindset and Lifestyle Coach certified in NLP Life Transformation Coaching.
Top Press Release Trends Cannabis Businesses Should Know to Generate More Publicity

Sep 24, 2024 | cannabisbusinessexecutive.com | Susan Gunelius

Press releases aren’t dead yet. They’re still an effective tool to generate publicity for cannabis businesses for a number of reasons. Not only do journalists look for and want press releases to help them write stories, but press releases also offer search engine optimization benefits and more when they’re distributed as part of a strategic content and social media marketing plan.
How Cannabis Brands Can Increase Customer Lifetime Value

Aug 27, 2024 | cannabisbusinessexecutive.com | Susan Gunelius

In the highly competitive cannabis industry, retaining customers is far more cost-effective than acquiring new ones. Yet, many cannabis brands focus heavily on customer acquisition, often at the expense of customer retention. While this approach might bring in new customers, it can lead to significant churn, undermining long-term profitability. As you plan your next marketing budget, consider reallocating some of your resources toward customer retention initiatives.