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2 weeks ago | 
truthaboutpetfood.com | Susan Thixton
Wikipedia defines a duopoly as: “where two firms have dominant or exclusive control over a market, and most (if not all) of the competition within that market occurs directly between them.”The two companies in pet food’s duopoly: Purina with 32% of US market share and Mars with 29%.
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3 weeks ago | 
truthaboutpetfood.com | Susan Thixton
The USDA Agricultural Marketing Service has posted an announcement on Regulations.gov its plan to withdraw all existing rules for organic pet food.
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1 month ago | 
truthaboutpetfood.com | Susan Thixton
Mars Petcare recently opened a new pet food plant in Lewisburg, Ohio. The new plant was opened on the same grounds where Mars has a “pet health and nutrition center” since 2014, otherwise known as a research facility evaluating their pet foods on cats and dogs. The state of Ohio welcomed the new Mars Petcare pet food plant with open arms, providing Mars with “$3.5 million in grants, and the Ohio Tax Credit Authority approved a 10-year Job Creation Tax Credit” worth another $1.5 million dollars.
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1 month ago | 
truthaboutpetfood.com | Susan Thixton
In September 2024, Answers Pet Food issued a withdrawal for multiple products “for the presence of Salmonella and Listeria monocytogenes.” Recently acquired Freedom of Information Act (FOIA) documents show these two pathogens might not have been the only issues with this pet food. The FOIA documents we received are classified as FDA “Consumer Complaint/Injury Report,” all were dated in August 2024 however the pet illnesses appeared to occur in May 2024.
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1 month ago | 
truthaboutpetfood.com | Susan Thixton
In February 2025, Consumer Reports published their testing results of various pet food products. One of the pet foods that was tested – “Pedigree’s Complete Nutrition Adult Roasted Chicken, Rice, and Vegetable” – was found to contain more than 4 times the allowed level of vitamin D.
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1 month ago | 
truthaboutpetfood.com | Susan Thixton
You might not know his name, but chances are you have seen his 2016 eye opening film Pet Fooled. Thanks to the determination and grit of producer Kohl Harrington, Pet Fooled changed the way potentially hundreds of thousands of pet owners fed their pets. The film also changed Kohl. Even after the film, Kohl continued to battle pet food regulatory authorities. He filed many Freedom of Information Act requests for hidden from the public documents.
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1 month ago | 
truthaboutpetfood.com | Susan Thixton
The state of North Carolina is voting tomorrow (5/13/25) to end the opportunity for pets to have access to raw milk products. Phone calls are needed today – Monday May 12, 2025 – to offices of North Carolina Senators. The North Carolina Farm Bill – Senate Bill 639 – originally continued to allow raw milk pet products. But a change was made in the Bill at last minute striking the language that allowed raw milk pet products.
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1 month ago | 
truthaboutpetfood.com | Susan Thixton
Finding a quality pet food is often easier said than done. One of the reasons selecting a pet food can be so challenging is due to the unique ‘language’ of pet food, a language that is VERY different than the language of human food. Terms and ingredients that we (pet owners) are familiar with in our food often mean something completely different in a pet food.
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2 months ago | 
truthaboutpetfood.com | Susan Thixton
Journalist Emmet Frazier of the publication The Nation doesn’t like raw pet food…at all. In his recent post he bashes raw pet food from multiple different angles.
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2 months ago | 
truthaboutpetfood.com | Susan Thixton
Shared by a pet owner, the following is laboratory analysis of Answers Straight Beef and Detailed Beef Dog Food. Gentamicin is an antibiotic, illegal for use in cattle (due to residues remaining in the animal). Federal regulations allow for minimal residues of gentamicin in other livestock animals……but again gentamicin is not allowed to be administered to cattle and should never be present in a beef based pet food. Another issue of concern is the significantly high levels found.
