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1 week ago | 
blog.soeberginstitute.com | Susanna Søberg
In a social media world obsessed with "fixing" metabolism, we've lost the plot. Every week, a new "hack" promises to ignite fat burning, from oat smoothies to shots of olive oil. Young people are bombarded with extreme diet trends like "SkinnyTok" and "Oatzempic," which often border on, or outright encourage, disordered eating. The underlying message: i…
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2 weeks ago | 
blog.soeberginstitute.com | Susanna Søberg
Cold exposure is booming—and so is the misinformation. This week, we released a press statement to the media to clear up one of the most misunderstood topics in the wellness world: Can women cold plunge safely? Dr. Søberg says: absolutely—with the right knowledge. You’ll find the full press release at the bottom of this email. - we ship in Europe.
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2 weeks ago | 
blog.soeberginstitute.com | Susanna Søberg
Humans naturally consume carbohydrates as part of their daily diet. One of the most commonly consumed sources of carbohydrates is wheat in its various forms, such as bread, pasta, and baked goods. However, what many people do not realize is that consuming too much wheat can have detrimental effects on our metabolism. Today, we will examine how excessive …
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2 weeks ago | 
blog.soeberginstitute.com | Susanna Søberg
Humans naturally consume carbohydrates as part of their daily diet. One of the most commonly consumed sources of carbohydrates is wheat in its various forms, such as bread, pasta, and baked goods. However, what many people do not realize is that consuming too much wheat can have detrimental effects on our metabolism. Today, we will examine how excessive wheat consumption can impact metabolism and ultimately affect overall health.
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3 weeks ago | 
blog.soeberginstitute.com | Susanna Søberg
When we talk about cold exposure, or any kind of deliberate stressor—heat, breath holds, intense exercise—it’s important to understand that men and women don’t always respond the same way. That’s not to say women are less capable. Far from it. But biology, hormones, and even social conditioning play a role in how stress is processed, metabolized, and recovered from. Understanding this can shape how we use these tools with nuance and respect.
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3 weeks ago | 
blog.soeberginstitute.com | Susanna Søberg
Menopause marks a significant transition in a woman's life, often accompanied by changes in mood, thermoregulation, metabolism, and overall well-being. As estrogen and progesterone levels decline, many women experience symptoms such as hot flushes, anxiety, sleep disturbances, and joint pain. A growing body of research suggests that cold water immersion…
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3 weeks ago | 
blog.soeberginstitute.com | Susanna Søberg
For years, cold-water immersion (CWI) has been a go-to for athletes and recovery experts. But nearly all the science has been based on men. Now, a new randomized controlled trial finally gives us answers about how women respond to CWI—especially after intense training. As a metabolism scientist, I’ve broken down the study, the implications for adaptation and inflammation, and how women can use cold therapy with precision.
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1 month ago | 
blog.soeberginstitute.com | Susanna Søberg
Over the past few months, a wave of misinformation has been spreading across social media: "Women shouldn't do cold plunges," or "Cold plunges raise cortisol and disrupt female hormones." These claims are often paired with just enough scientific language to sound convincing—but as usual, they fall apart under scrutiny. The go-to piece of "evidence" used to support these claims is a study from 2014, conducted by Solianik et al.
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1 month ago | 
blog.soeberginstitute.com | Susanna Søberg
Over the past few months, a wave of misinformation has been spreading across social media: "Women shouldn't do cold plunges," or "Cold plunges raise cortisol and disrupt female hormones." These claims are often paired with just enough scientific language to sound convincing—but as usual, they fall apart under scrutiny. The go-to piece of "evidence" used …
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1 month ago | 
blog.soeberginstitute.com | Susanna Søberg
Humans naturally consume carbohydrates as part of their daily diet. One of the most commonly consumed sources of carbohydrates is wheat in its various forms, such as bread, pasta, and baked goods. However, what many people do not realize is that consuming too much wheat can have detrimental effects on our metabolism. Today, we will examine how excessive wheat consumption can impact metabolism and ultimately affect overall health.
