Suzanne Shelton

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Articles

Sustainability Communications

Sep 5, 2024 | trellis.net | Joel Makower |Suzanne Shelton |Terry F. Yosie |Kori Goldberg

Your Report Is Hiding in Plain Sight. Learn To Put a Spotlight on It! Join industry experts as they explore how to maximize the visibility of your sustainability stories, adapt to evolving regulations, and future-proof your communications strategy. Register now for insights that will help your company stand out.
Here's how to tell your circularity story to consumers

May 23, 2024 | greenbiz.com | Suzanne Shelton

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Here's how to share your circularity story with consumers

May 23, 2024 | greenbiz.com | Suzanne Shelton

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How to avoid backlash for telling your sustainability story

Mar 22, 2024 | greenbiz.com | Suzanne Shelton

As I write this, I’m fresh off this year’s GreenBiz conference where I participated in two panel discussions on sustainability communications. Amid all the backlash we’ve seen aimed at companies for their social impact programs, and the class-action lawsuits we’ve seen filed over environmental claims, it’s understandable that some companies’ knee-jerk reaction is: "We don’t talk about sustainability!" (Insert the tune to the Disney song "We Don’t Talk About Bruno” here).
Want to stop greenhushing? Make sustainability a strategic growth decision

Feb 20, 2024 | greenbiz.com | Suzanne Shelton

There are a lot of reasons to keep your company’s mouth shut about what you’re doing for people and the planet right now:Both Target and Bud Light experienced a drop in sales over their handling of support for the LGBTQ community last year — both from the extreme right that lobbed accusations of wokeness and indoctrination at them, and from the LGBTQ community itself for the way the companies handled the backlash.
Buzz On Buzzwords

Feb 10, 2023 | sheltongrp.com | Suzanne Shelton

In 2015, we published Buzz on Buzzwords, the first report to show exactly what Americans think when brands talk about sustainability, what the words around sustainability mean to them, and how their understanding can, and should, shape brands’ communications. A lot has changed in seven years. Some of it very surprising.
How to get the credit you deserve

Jan 25, 2023 | greenbiz.com | Suzanne Shelton

Speaking SustainablyCompanies must help consumers understand what it means to tackle the climate crisis. By Suzanne SheltonJanuary 25, 2023 The International Data Corporation (IDC) forecasts that global spending on ESG business services will hit $158 billion in 2025. And that’s just the professional services side of measuring, embedding and managing ESG, and doesn’t include investments in hard assets related to ESG, like infrastructure and technology.