Sydney Sladovnik

Nov 8, 2024 | inc.com | Sydney Sladovnik

Shelby Sapp, who calls herself a sales ‘hypebeast,’ sells not just products but a lifestyle. BY SYDNEY SLADOVNIK, EDITORIAL ASSISTANT @SYDNEYSLADOVNIKNOV 8, 2024Spending long hours in the Minneapolis heat selling pest control door-to-door might not sounds like a dream job. But that’s exactly where Shelby Sapp found herself a few years ago when she took a summer sales job with Rossford, Ohio-based EcoShield Pest Solutions in 2021. The job gave her more than sunburns and blisters.

Nov 7, 2024 | inc.com | Sydney Sladovnik

Avoid marketing missteps by pausing, considering your audience, and being authentic to your brand. BY SYDNEY SLADOVNIK, EDITORIAL ASSISTANT @SYDNEYSLADOVNIKNOV 7, 2024Illustration: Getty ImagesAre your post-election marketing messages putting customers at ease or coming off as considerably tone deaf? That might be the question wrestling the minds of business owners nationwide after Donald Trump won the 2024 presidential election in the early hours of Wednesday morning.

Nov 4, 2024 | inc.com | Sydney Sladovnik

Utility software company Neara makes 3-D grid modeling technology that analyzes power grids to identify risk and monitor disaster recovery. Clients like Southern California Edison use its simulations for routine utility checks, which have become quite important in an era of increasingly severe weather events. The company just raised a $31 million Series C last week.

Oct 30, 2024 | inc.com | Sydney Sladovnik

The renaissance of workplace attire is underway, and L’eggs wants in. The 55-year-old hosiery brand soared during the ’70s and ’80s, when pantyhose were a staple for office outfits. But eventually, bare legs took over, athleisure became business casual, and remote work made anything other than sweatpants feel like a sin. So why would tights make a comeback now? Because they’re timeless, according to newly appointed creative director Cami Téllez, who knows a few things about challenging assumptions.

Oct 30, 2024 | inc.com | Sydney Sladovnik

Did you know you could borrow up to $2 million from Shopify? Entrepreneurs who use the the Ottawa-based e-commerce platform might already be familiar with Shopify Capital, the firm’s investment branch. It allows business owners to request funding at any point of time with minimal underwriting, no credit check, and dispersement in as little as a day. Businesses of any size essentially have a bank of up to $2 million to pull from at anytime.