Tanya Gazdik

1 week ago | mediapost.com | Tanya Gazdik

While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ... Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Become a subscriber today!If you're already a paid subscriber, please sign-in. Username   Password     Forgot?

1 week ago | mediapost.com | Tanya Gazdik

Adam Selman was previously the chief design officer at Rihanna's lingerie brand, Savage X Fenty. His appointment is part of a broader leadership reshuffle at Victoria's Secret & Co., aiming to further the brand's transformation and attract the next generation of consumers. The appointment is significant for the brand, which has been undergoing a years-long rebrand.

1 week ago | mediapost.com | Tanya Gazdik

Ford Motor Co. is reporting a double digit climbing dealer showroom traffic after launching a campaign touting its American-made heritage. The 30-second TV and social media spot “Ford Motor Company: From America, For America" from Wieden+Kennedy has been viewed 41,000 times on YouTube alone since its debut April. 3. The campaign includes offering employee pricing for all customers, according to Marketing Daily.

2 weeks ago | mediapost.com | Tanya Gazdik

Cadillac is adding new cities and restaurants to a program that allows consumers the opportunity to enjoy a fine dining experience in the spacious backseat of a Cadillac Escalade IQ. "Cadillac of Reservations" began as a limited-time activation but its popularity convinced the brand to expand its footprint this spring and summer. The New York City experience was met with an overwhelmingly positive reception, says Melissa Grady Dias, Cadillac global CMO.

2 weeks ago | mediapost.com | Tanya Gazdik

While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ... Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Become a subscriber today!If you're already a paid subscriber, please sign-in. Username   Password     Forgot?