Tara Mulholland

Oct 24, 2023 | insidesmallbusiness.com.au | Tara Mulholland

Tara Mulholland is a dedicated and highly experienced public relations, marketing and corporate communications professional with two decades experience working with local, national and global brands.

Oct 24, 2023 | insidesmallbusiness.com.au | Tara Mulholland

The most important factor in determining the success of a business’s crisis communications response – and how well its reputation might come out on the side – is preparation. By failing to prepare, you really are preparing to fail. We constantly see examples of how organisations respond publicly to a crisis – the good, the bad and the downright ugly.