Tara Tyson

Mar 11, 2025 | quirks.com | Tara Tyson |Kimberly Marsh

AI’s expectation gapEditor’s note: Tara Tyson is managing director and Kimberly Marsh is custom research director for media, entertainment and tech at The Harris Poll. Most consumers say they are familiar with artificial intelligence (69%), yet there appears to be a disconnect between what they think they know about the technology and the AI that brands offer today.