Taylor Cromwell

2 weeks ago | blog.hubspot.com | Taylor Cromwell

If you run a SaaS business, you may have hit a wall where your network and initial traction aren’t enough to keep growing. Maybe you’re generating leads but struggling to convert them into long-term customers. Or worse — you’re bringing in new customers, but they don’t stick around. This is where a strong B2B customer funnel comes in. Many companies focus too much on lead generation without considering what happens after someone signs up.

4 weeks ago | blog.hubspot.com | Taylor Cromwell

I hate to break it to you, but having a great product or service alone is not enough to succeed in today’s marketplace. Sales teams need the right tools, content, and data to talk to customers and close deals faster. That’s where sales enablement platforms help. I’ve worked with businesses that spend thousands on software that sales teams end up barely using. Other tools? They become an indispensable part of the workflow — automating tedious tasks, surfacing key insights, and helping reps hit quota.

2 months ago | taylorcromwell.substack.com | Taylor Cromwell

I have been writing this letter in little parts over the past decade. It’s in the margins of my work papers, in the notes section of my phone, in the many, many, many half-finished Moleskin journals I’ve kept along the way. (Unfortunately, this habit never goes away.)It’s in conversations with friends and family, in moments of reflection, in the quiet spaces between big decisions. As I stand on the edge of this new decade, I don’t feel the panic I once expected.

2 months ago | taylorcromwell.substack.com | Taylor Cromwell

My message to you is simple: you have to choose your life. A life spent in indecision — Do I choose this partner? Should I live in this city? Should I try this work? — is not a life lived at all. Thanks for reading One Good Thing! Subscribe for free to receive new posts and support my work. The doing matters more than the imagining. On the surface, to not choose feels like freedom. If I keep analyzing my options, I’ll eventually get to a place that’s best for me.

2 months ago | creatordiaries.beehiiv.com | Taylor Cromwell

This week, I kept coming back to one idea: storytelling is the most important skill you can build. Whether I was sifting through pitches for articles, helping a founder craft their investor deck, or reflecting on a fascinating conversation I heard on The Nathan Barry Show, one truth became crystal clear: attention is your most valuable currency — and storytelling is how you earn it. ❝ Attention is your most valuable currency—and storytelling is how you earn it.