Taylor Lee, Freelance Journalist Profile

Articles

Rating the Top 9 Social Media Tools: Results from Our Audit

2 months ago | ignitesocialmedia.com | Taylor Lee

At Ignite Social Media, our commitment to achieving consistent, cost-efficient, and tangible results drives us to stay ahead of trends in social media management. As platforms evolve, so do the tools designed to streamline social media operations. To determine the best fits for various needs, our Community Management Team conducted a comprehensive audit of nine leading social media tools from May-June 2024. Here’s what we discovered.
Ad Age Names Ignite one of America's Best Place to Work in 2025

2 months ago | ignitesocialmedia.com | Taylor Lee

Ad Age Names Ignite Social Media Best Place to Work in 2025Ignite Social Media was today named one of Ad Age Best Places to Work for 2025, one of only 25 companies our size in the United States to earn this honor. One of our core values is #greatworkplace, so this prestigious recognition is more than just an award—it’s a testament to our commitment to creating an exceptional workplace environment that prioritizes our most valuable asset: our people.
The Most Popular Social Media Platforms of 2025

Jan 13, 2025 | ignitesocialmedia.com | Taylor Lee

Back in 2021, we shared a blog post showcasing the most popular social networks of the time, emphasizing the remarkable evolution of the social media landscape since its inception. Fast forward just three years, and the transformation has been nothing short of extraordinary. Twitter has rebranded as X, TikTok remains at the center of political debates over potential bans, and platform growth continues at a staggering pace.
Unlocking the Future: What Every Film Studio Must Include in Its 5-Year Vision

Nov 7, 2024 | medium.com | Taylor Lee

Taylor Lee·Follow9 min read·--Photo by Nathan DeFiesta on UnsplashHollywood is undergoing significant transformations driven by technological advancements, changing audience preferences, and evolving distribution methods. Here are some detailed observations about where the industry is headed and how studios can adapt to these changes. Future writings will dive in deeper about these topics, but for now these are some steps that Studios should be considering when making a five year plan.
AI in Marketing: Empowering Professionals, Not Replacing Them

Oct 7, 2024 | ignitesocialmedia.com | Taylor Lee

In recent years, the buzz around artificial intelligence has led to both excitement and apprehension in the marketing world. Our inaugural 2024 Social Media Trends survey asked marketers “How Much is AI Impacting your Need for Social Media Resources” and the results revealed that AI is emerging as a powerful ally rather than a job-stealing threat. Let’s dive into the numbers:A substantial 53% of respondents reported no impact on their resource needs due to AI.
The 3-Step Habit: A Social Media Marketers Guide to Creativity

Oct 2, 2024 | ignitesocialmedia.com | Taylor Lee

Guest Post by Jason Keath, co-founder of Social Fresh and author of the upcoming book, “The Case for More Bad Ideas.” More information on Jason follows the article. I read about 100 marketing reports every year. It’s part of my job as a strategist and creativity speaker. The platforms are constantly making adjustments. Consumer behavior is always changing. And culture shifts more quickly than most of us can keep up with.
The 3 Biggest Misconceptions I Had About Data Scientists Before Becoming One

Sep 23, 2024 | medium.com | Taylor Lee

I worked towards becoming a data scientist for a long time before I actually became one. I spent about four years shifting my career from academic research over to data science. During those years, I spent a lot of time trying to understand what skills I’d need to have when it finally became time to start applying for jobs.
Time Spent on Social Media 2024: Understanding User Engagement for Effective Marketing

Sep 16, 2024 | ignitesocialmedia.com | Taylor Lee

If you were savagely ranking your friends on MySpace in 2007 (when Ignite was founded ), you know that the social media landscape has undergone a significant transformation. What once began as simple platforms for connecting with friends have exploded into vibrant, multifaceted ecosystems where content reigns supreme, brand interactions are the norm, and wallets open with a simple tap.
Creating Engaging Content: Tackling the Top Challenges for Social Media Marketers

Sep 3, 2024 | ignitesocialmedia.com | Taylor Lee

If you’ve been keeping up with our blog, you’ll know we recently conducted our first-ever “Ignite Social Media Trends Survey.” From that survey we learned what social media marketers have been struggling with. In the graph below you’ll see the top challenges social media marketers identified in 2024. Generating EngagementAt a staggering 43%, this is clearly the primary concern for many of us.
The Social Media Marketer's Toolkit: Navigating Social Tools in 2024

Aug 19, 2024 | ignitesocialmedia.com | Taylor Lee

Recently, we conducted the first-ever “Ignite Social Media Trends Survey.” This data sheds light on how marketers manage their social media presence, revealing interesting insights into tool preferences and workflow strategies. Let’s dive into the numbers and explore what they mean for social media professionals. The Native Approach: Still Going StrongPerhaps surprisingly, most social media marketers (55%) still work directly within social networks, at least for some of their tasks.