Terry Lefton

1 month ago | sportsbusinessjournal.com | Terry Lefton

Longtime Ravens corporate patron T. Rowe Price has expanded its sponsorship rights with the team to include presenting sponsorships to the team’s new Champions Club and Legends Suites field-level hospitality offerings. New designations are “official investment partner” and “official retirement partner.”Media elements included are branding within the club and suite locations, as well as on a new field-level LED ribbon display located above the suites. T.

1 month ago | sportsbusinessjournal.com | Terry Lefton

Sitting at the corner of sports and commerce for decades inevitably produces contempt for the overtly and inelegantly promotional — and there’s a surplus of that. Simultaneously, it breeds inordinate appreciation for organic growth: “authentic” remains one of the most tired words in sports marketing, so it’s refreshing to see when it actually is, um, authentically used. Broncos President Damani Leech was one of the speakers at the summit.

1 month ago | sportsbusinessjournal.com | Terry Lefton

The surprise car with the pole position in Sunday’s Indy 500 race will carry another surprise: branding for Kenny Dichter‘s new Real Jet private aviation service. Real Jet will be the primary sponsor for Robert Schwartzman‘s No. 83 Prema Chevrolet in Sunday’s race, via a last-minute deal engineered by Horizon Sports & Experiences. Chris Lencheski‘s Phoenicia Sport and Entertainment represents Prema.

1 month ago | sportsbusinessjournal.com | Terry Lefton

A primary and ongoing mission herein is finding new sources of sponsorship money. The only things better than that in sponsorship is finding new dollars when it looks like there are none. Such is the case with HotelPlanner.com. The 22-year-old group and corporate travel site has forged 25 sponsorships across sports, including the PRCA, Tough Mudder and Spartan races, USA Archery, USA Boxing, USA Triathlon, the NLL and a golf tour in the UAE.

1 month ago | sportsbusinessjournal.com | Terry Lefton

Wes Engram’s Integrity 9 agency is teaming with former Phillies 1B Ryan Howard to host the Bob Kendrick Classic on July 15, the afternoon before MLB’s All-Star Game. The tourney, at The Golf Club of Georgia, is a benefit for the in Kansas City, which bills itself as “the only museum dedicated to preserving and celebrating the rich history of African-American baseball.”Sponsorships are packaged with foursomes and range from $2,500 to $25,000.