Théo Besson

1 month ago | onlinelibrary.wiley.com | Francois Durand |Oulmann Zerhouni |Théo Besson

1 Introduction The vast diversity and quantity of available food products require consumers to make numerous decisions about their diet. However, most consumers do not engage in thorough processing of the products they choose, instead relying primarily on heuristics [1] and habits [2]. Consequently, very few consumers appear to scrutinise the products they purchase and consume. In Europe, for example, Grunert et al.