Thomas Allen

Nottingham

Founder and CEO at The AI Journal

Founder of The AI Journal

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Articles

Beyond the hype: How marketers can close the AI adoption gap

1 month ago | aijourn.com | Thomas Allen

The AI revolution in marketing is no longer on the horizon – it’s here. Brands are leveraging automation for hyper-personalisation, predictive analytics, and unprecedented efficiency. Investment is surging, and leadership teams are pushing for rapid adoption. Yet, a growing disconnect is emerging. While executives view AI as a catalyst for business success, many employees feel uneasy about its rapid integration.
The AI Revolution in Digital Marketing: What Every CMO Needs to Know

1 month ago | aijourn.com | Thomas Allen

Artificial intelligence (AI) has swiftly become a key player in digital marketing. The ability to process massive amounts of data, predict customer behaviours, and personalise experiences is transforming how companies engage with consumers. As Chief Marketing Officers (CMOs) seek to remain competitive, leveraging AI is no longer optional but essential.
The New Age of AI Creativity: From Efficiency to Imagination

1 month ago | aijourn.com | Thomas Allen

In the last year, we’ve seen a powerful shift in how advertisers think about AI. Where once it was confined to backend automation – targeting, bidding, measurement, etc. – today, it’s becoming something far more exciting: a creative partner. We’re entering a new era of AI creativity where artificial intelligence doesn’t just optimise campaigns, but helps inspire, shape, and deliver them.
Creating a Universe of One: How AI is Personalizing the Alcohol Shopping Experience

1 month ago | aijourn.com | Thomas Allen

You can order almost anything online. Books, groceries, furniture, even prescription medications. So why has alcohol remained stuck behind the counter? That’s the . The alcohol industry has long faced two distinct challenges online: navigating the complex patchwork of liquor regulations across states, and creating personalized experiences that give brands a competitive edge in the digital space. We can’t fix the former challenge overnight.
Driving Water Resiliency Using Digital Twins and AI

1 month ago | aijourn.com | Thomas Allen

We do not often associate artificial intelligence (AI) with helping to tackle climate change, and certainly not how to drive environmental benefits, especially in the water industry. Climate change considerations are top of mind for the water industry as this affects freshwater sources. Alongside this, customer demand for water is rising and populations are growing. This is increasing pressure on water infrastructure.
Navigating the practical implementation of AI as a cultural organisation

1 month ago | aijourn.com | Thomas Allen

Concerns around AI in the creative industries become part of a deeper conversation around how we value the arts and artists in our society. The arts industry is already underfunded and underappreciated as a mainstream social activity that enhances societal wellbeing. A report last year revealed that Britain’s cultural sector is in a critical condition, with levels of investment and development far lower than in many other European countries.
Bridging the Data Divide: How AI is Transforming Global Health Research

1 month ago | aijourn.com | Thomas Allen

Global health research often finds itself divided along economic lines—where resource-rich nations are driving biomedical breakthroughs while low-income regions face steep challenges. In these regions, limited access to resources, research tools, and funding means the fight against major health threats is significantly slower.
Progress in AI: too slow or not yet on show?

1 month ago | aijourn.com | Thomas Allen

Whether from grainy news images of ‘Black Monday’ in 1997, or more memorable representations depicted in Hollywood blockbusters, most people can easily visualise the frenetic warehouse-sized enclosures known as trading rooms. Though arrested by the sheer size, the noise and the peculiarity of employees holding a phone to each ear (giving way to headsets), for many the most striking aspect is the sheer numbers of people present. This may be set to change.
AI and the future of work: The emerging gender gaps in AI

1 month ago | aijourn.com | Thomas Allen

AI is changing work and society in ways not seen since Ford’s assembly line and Gutenberg’s printing press. As AI reshapes industries, it is crucial that we address equitable access to the technology, the opportunities it provides, and the skills needed to thrive in the Fourth Industrial Revolution. The trillion-dollar AI impact is evident everywhere you look.
Don’t Blame the AI, It’s Human Error

1 month ago | aijourn.com | Thomas Allen

Organisations are viewing AI as the cure-all for their business problems—so, when AI results disappoint, or when AI utilisation numbers don’t seem to warrant the investment, the blame is placed squarely on the technology. More often than not, however, the error lies with humans. While some businesses have invested rigour into leveraging AI to solve specific problems, far too many organisations have simply provided AI capability to their user base and allowed them to ideate how to best employ it.