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Thomas Serrano

New York

Contributor at Forbes

President of HAVAS EVENTS NA

Articles

  • Oct 7, 2024 | biorxiv.org | Thomas Serrano |Nicoletta Casartelli |Foad Ghasemi |Hugo Wioland

    AbstractMany enveloped viruses bud from the plasma membrane that is tightly associated with a dense and thick actin cortex. This actin network represents a significant challenge for membrane deformation and scission, and how it is remodeled during the late steps of the viral cycle is largely unknown. Using super-resolution microscopy, we show that HIV-1 buds in areas of the plasma membrane with low cortical F-actin levels.

  • Oct 23, 2023 | forbes.com | Thomas Serrano

    Thomas Serrano is the Founder and CEO of Exclamation Group. The quiet luxury trend refers to a shift toward a more exclusive, intimate and personalized experience with less visible branding. Whether consumers know it as “minimalism,” “stealth wealth” or simply “understated,” the concept has endured for generations.

  • Aug 30, 2023 | specialevents.com | Thomas Serrano

    When choosing the food and beverage experience within the overall event, we see the same mistake being made over and over again within the event industry. It is common practice to automatically want to book the best caterer or chef in the area. It’s an understandable knee-jerk reaction because who wouldn’t want the best of the best for your event? As an event manager, instead, ask yourself what would be the best food and beverage experience to align with the brand and the goal of the event?

  • Aug 7, 2023 | prevuemeetings.com | Thomas Serrano |Anastasia Nisenbaum

    When Broadway producers look at a show, they ensure that there are emotional touchpoints tied to specific scenes that will elicit a reaction from the audience. They call this the “emotional journey.”At Exclamation Group, we apply this idea of an emotional journey to event management. Here’s how you can design and monitor the progression of some truly impactful experiences for attendees that go beyond the ordinary.

  • Aug 7, 2023 | forbes.com | Thomas Serrano

    Thomas Serrano is the Founder and CEO of Exclamation Group. From Fashion Week to Madison Avenue, New York City is home to extravagant events for the trendiest and wealthiest clients from all around the world, all year round. In a city where people can find luxurious experiences almost everywhere, the challenge is creating an event that stands out from the crowd, draws in attendees and leaves them with lasting memories of your brand or their experience.

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