Tim Baysinger

New York, United States

Journalist covering the business of Media and Entertainment Past lives: @Axios @TheWrap @Reuters @adweek @bcbeat Opinions are mine, but only sometimes right.

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Articles

Hollywood’s Top Marketers of 2025

2 weeks ago | yahoo.com | Pamela McClintock |Ethan Millman |Mikey O'Connell |Tim Baysinger

Nothing is certain when it comes to predicting if a marketing effort — a trailer, an activation, merch — will stick with audiences. To that end, the past year has seen studios, streamers and record labels sign on more promo partners than ever before, says Disney chief brand officer Asad Ayaz, to help “break through the clutter,” combining the power of the brand and the project to grab attention. Who did it best?
Innovative artists sells minority stake to Coral Tree

Mar 27, 2025 | axios.com | Tim Baysinger
Media's pivotal year ahead

Mar 27, 2025 | axios.com | Tim Baysinger
MLB plots overhaul of its TV deals

Mar 25, 2025 | axios.com | Tim Baysinger

It may not feel like it, but commissioner Rob Manfred is laying the groundwork this season for a significant overhaul of Major League Baseball's TV business. Why it matters: America's pastime has a chance to radically change how its games are distributed and set a template for other sports to follow. State of play: ESPN's current TV deal will end after this season, three years early, after both sides exercised their mutual opt-out. ESPN has aired MLB since 1990. Fox and Warner Bros.
The FCC and FTC's MAGA overhaul

Mar 20, 2025 | axios.com | Tim Baysinger
Sixth Street buys 10% of SF Giants

Mar 18, 2025 | axios.com | Tim Baysinger
FCC plans sweeping deregulation overhaul

Mar 13, 2025 | axios.com | Tim Baysinger

The Federal Communications Commission is seeking to dramatically roll back regulations on media, telecom and tech. Why it matters: Local TV and radio station owners will likely hope this means a rollback on ownership caps, which could spur a dealmaking frenzy.
Candle Media evaluating Hello Sunshine's options

Mar 13, 2025 | axios.com | Tim Baysinger

Blackstone-backed Candle Media is exploring options for Reese Witherspoon's Hello Sunshine that could include merging it with another media company, Reuters reports. Why it matters: The high-profile acquisition has been the poster child for overspending on star-driven production companies during the 2021 content spending boom.
Media deal market chills under Trump

Mar 11, 2025 | axios.com | Tim Baysinger

Despite hope that a Trump administration would grease the skids on dealmaking, media companies are instead finding themselves in the president's crosshairs. Why it matters: Execs expected deal activity to ramp up once he took office. That hasn't happened yet. State of play: President Trump's regulators — and even Trump himself — are making life difficult for media giants trying to close two of last year's biggest deals.
IP protection platform Podqi raises $3.2M seed round

Mar 11, 2025 | axios.com | Tim Baysinger

Podqi, an AI-powered IP protection platform, raised $3.2 million in seed funding led by General Catalyst, CEO Trevor West exclusively tells Axios. Why it matters: Safeguarding copyrights from infringement has only become more difficult in the AI era. How it works: Podqi's software can identify millions of potential copyright infringements daily, including counterfeit merchandise. • Most brands and IP holders are drowning in fighting copycats, West says.