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1 month ago | 
pathtopurchaseiq.com | Tim Binder
Just last week, after we Path to Purchase Institute editors had a chance to catch our breaths following another successful event — Retail Media Summit 2025 — we had the first of a few meetings we need annually to select our Hall of Fame class. Each year since 1994 (except 2021, due to the COVID-19 pandemic), P2PI editors have chosen three individuals to induct into our Hall of Fame.
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1 month ago | 
p2pi.com | Tim Binder
Just last week, after we Path to Purchase Institute editors had a chance to catch our breaths following another successful event — Retail Media Summit 2025 — we had the first of a few meetings we need annually to select our Hall of Fame class. Each year since 1994 (except 2021, due to the COVID-19 pandemic), P2PI editors have chosen three individuals to induct into our Hall of Fame.
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1 month ago | 
consumergoods.com | Tim Binder
CGT's sister brand, the Path to Purchase Institute, recently held its Retail Media Summit in Rosemont, Illinois. During the conference, the keynote began with presentations from three high-level executives at Kellanova, Happy Products and Albertsons. During a conversation with Lisa Johnston, P2PI editorial director, Charisse Hughes, Kellanova SVP & chief growth officer, described how the consumer or shopper is at the heart of everything they do.
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1 month ago | 
p2pi.com | Tim Binder
In the second keynote of the day, two 7-Eleven executives described how the convenience retailer is evolving to stay ahead of the shifting landscape. Patrycja Malinowska, director of retail at the Path to Purchase Institute, sat down with 7-Eleven’s Marissa Jarratt, EVP, chief marketing & sustainability officer; and Mario Mijares, VP, marketing, loyalty, and monetization platforms. The executives described how 7-Eleven is more than a retailer.
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1 month ago | 
pathtopurchaseiq.com | Tim Binder
In the second keynote of the day, two 7-Eleven executives described how the convenience retailer is evolving to stay ahead of the shifting landscape. Patrycja Malinowska, director of retail at the Path to Purchase Institute, sat down with 7-Eleven’s Marissa Jarratt, EVP, chief marketing & sustainability officer; and Mario Mijares, VP, marketing, loyalty, and monetization platforms. The executives described how 7-Eleven is more than a retailer.
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1 month ago | 
p2pi.com | Tim Binder
Charisse Hughes, Kellanova SVP & chief growth officer, was next on stage. During a conversation with Lisa Johnston, P2PI editorial director, Hughes described how the consumer or shopper is at the heart of everything they do. She said her organization has leaned into innovation by creating an “ideation factory,” which standardizes the way it brings products to market. (Health & wellness and sustainability are also pillars.)“Creatively, we’re starting with data,” Hughes said.
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1 month ago | 
pathtopurchaseiq.com | Tim Binder
Charisse Hughes, Kellanova SVP & chief growth officer, was next on stage. During a conversation with Lisa Johnston, P2PI editorial director, Hughes described how the consumer or shopper is at the heart of everything they do. She said her organization has leaned into innovation by creating an “ideation factory,” which standardizes the way it brings products to market. (Health & wellness and sustainability are also pillars.)“Creatively, we’re starting with data,” Hughes said.
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2 months ago | 
p2pi.com | Tim Binder
We editors at the Path to Purchase Institute come across countless commerce marketing activations daily. Our inboxes are full of them, whether from industry newsletters, press releases or direct pitches from brands, retailers, agencies and solution providers. Many others we simply notice as we go about our jobs — and our lives. Whether or not we pursue them for editorial coverage, that’s another story. We pick and choose.
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2 months ago | 
pathtopurchaseiq.com | Tim Binder
You see, my mother just recently passed away. I’m sure I don’t have to explain why seeing that name on the bottle affected me. You get it. I decided to follow through with the promotion, which promised a Mother’s Day gift set. Buy three 20-ounce products at Walgreens, receive an exclusive “Share a Coke with Mom” bottle. So, I headed over to my local store, found a rack dedicated to the campaign, and bought Coke Zeroes for me and my son, and two Diet Cokes for my wife. (Why two?
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2 months ago | 
p2pi.com | Tim Binder
In 2009, on my first day working for the Path to Purchase Institute (then, the In-Store Marketing Institute), I was told, “When it comes to in-store marketing, you won’t totally ‘get it’ for six months to a year.”You see, the average person understandably looks at the store environment strictly from a shopper’s perspective. But for those of us who have transitioned into the world of commerce marketing, it’s a different story. That heads-up was absolutely correct. It didn’t happen immediately.
