Articles
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3 weeks ago |
p2pi.com | Tim Binder
In 2009, on my first day working for the Path to Purchase Institute (then, the In-Store Marketing Institute), I was told, “When it comes to in-store marketing, you won’t totally ‘get it’ for six months to a year.”You see, the average person understandably looks at the store environment strictly from a shopper’s perspective. But for those of us who have transitioned into the world of commerce marketing, it’s a different story. That heads-up was absolutely correct. It didn’t happen immediately.
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3 weeks ago |
pathtopurchaseiq.com | Tim Binder
In 2009, on my first day working for the Path to Purchase Institute (then, the In-Store Marketing Institute), I was told, “When it comes to in-store marketing, you won’t totally ‘get it’ for six months to a year.”You see, the average person understandably looks at the store environment strictly from a shopper’s perspective. But for those of us who have transitioned into the world of commerce marketing, it’s a different story. That heads-up was absolutely correct. It didn’t happen immediately.
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1 month ago |
p2pi.com | Tim Binder
Skip to main content Among the many things to know about P2PI and our content related to in-store marketing:We are in the stores, almost daily. Many P2PI staffers, not just editors, do store visits every week and take photographs, which are uploaded to our Image Vault. These visits continually provide jumping-off points for our case studies and Field Reports.
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1 month ago |
pathtopurchaseiq.com | Tim Binder
Skip to main content Among the many things to know about P2PI and our content related to in-store marketing:We are in the stores, almost daily. Many P2PI staffers, not just editors, do store visits every week and take photographs, which are uploaded to our Image Vault. These visits continually provide jumping-off points for our case studies and Field Reports.
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1 month ago |
p2pi.com | Tim Binder
Skip to main content Our latest display gallery presents a sampling of eye-catching and effective activations representing a variety of product categories — in a variety of retail environments. (Click on the images below to expand.)With an opportunity to showcase their best work, the P-O-P producers themselves (in most cases) submitted the images based on editorial calls we made to our P2PI community.
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