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1 month ago | 
cultofmac.com | David Snow |Eddy Cue |Tim Cook
As Apple TV+’s subscriber base continues to grow and the streamer enjoys lots of attention on Friday’s Severance season 2 finale, a new report Thursday suggests the streaming service remains a financial loser for the iPhone giant — to the tune of $1 billion in losses annually. And yet it should come as no surprise Apple TV+ bleeds money.
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1 month ago | 
cultofmac.com | David Snow |Tim Cook
In a literally royal musical celebration, Apple said King Charles III will host a special radio show and playlist on Apple Music 1 titled “The King’s Music Room.” It commemorates Commonwealth Day on March 10. Watch King Charles’ introductory video, below. This is the first time a reigning monarch has guest hosted on Apple Music. “Throughout my life, music has meant a great deal to me. I know that is also the case for so many others,” King Charles said.
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1 month ago | 
cultofmac.com | Ed Hardy |Tim Cook
Apple CEO Tim Cook is showing no signs of complying with President Trump’s ant-DEI efforts. Cook said Apple’s strength was based on an employees pool with “diverse backgrounds and perspectives” — and that’s not changing. However, he also noted that the legal landscape is in flux, and Apple may have to adjust in the future. But Cook also said on Tuesday, “The U.S. is our home, and we’re deeply committed to the country’s future,” a statement sure to please the president.
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Jan 24, 2025 | 
cultofmac.com | David Snow |Ben Stiller |Tim Cook
In yet another promo for Apple TV+’s intriguing workplace thriller Severance, Apple CEO Tim Cook gets in on the action. Severance director and executive producer Ben Still dropped a video Friday morning on X.com Friday starring the mild-mannered tech honcho. Cook reports for orientation as an innie on the severed floor of Lumon Industries.
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Nov 11, 2024 | 
cultofmac.com | Luke Dormehl |iPad Pro |Steve Jobs |Tim Cook
November 11, 2015: Apple’s first iPad Pro goes on sale after months of speculation about the giant-size tablet. With its much larger screen, professional-oriented targeting and dreaded (optional) stylus, the 12.9-inch iPad Pro represents Apple CEO Tim Cook’s cleanest break yet from Steve Jobs’ vision for iOS devices.
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Oct 21, 2024 | 
cultofmac.com | David Snow |Tim Cook
You can encapsulate Apple’s approach to innovation in four words, according to a new profile of CEO Tim Cook: ‘Not first, but best.” It’s not a new sentiment, but Cook doubles down on it in a long magazine article that came out over the weekend, complete with interesting tidbits about his life and journey with Apple, past and present. As in a colorful side note: The man apparently loves Diet Mountain Dew. And yet Apple Park doesn’t stock it, so he doesn’t get to drink it as much as he used to.
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Oct 19, 2024 | 
cnet.com | DJ. Lexy |Tim Cook |Lexy Savvides
1 of 18James Martin/CNETJoby's production prototypeOne of Joby Aviation's main airports for test flights is in Marina, California. This is one of the flight production prototypes waiting in the hangar. 2 of 18James Martin/CNETJoby propellersThe propellers are made from carbon fiber, with a titanium plug. Five propellers sit on rotors around the air taxi and these rotors tilt 90 degrees depending on the flight stage.
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Sep 24, 2024 | 
cultofmac.com | David Snow |Jimmy Fallon |Tim Cook
On Monday’s Tonight Show with Jimmy Fallon, the host hits the Apple Store on 5th Avenue in New York City to pick up his new iPhone 16 — and ends up taking a very long walk in Central Park with Apple CEO Tim Cook. And is a walk-and-talk filmed on iPhone 16 of Tim Cook and Jimmy Fallon in Central Park funny? Well, here and there it is. Along their mildy amusing way, the two chatted about the new handsets, upcoming Apple Intelligence features and favorite hot dog condiments.
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Sep 18, 2024 | 
cnet.com | Tim Cook |Michael Sorrentino |James Martin
1 of 15James Martin/CNETApple's iPhone 16Apple's iPhone 16 and 16 Plus bring bolder colors and new features to the base level iPhone. 2 of 15James Martin/CNETApple's iPhone 16 camerasThe iPhone 16 camera module returns to the side-by-side layout last seen with the iPhone 12. This allows the cameras to take spatial photos and video that can be viewed on the Apple Vision Pro headset.
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Sep 10, 2024 | 
speedinet.co.za | Sherrill Byrne |Tim Cook
Have you heard the good news? It’s officially Glowtime, ladies and gentlemen. Apple has, unsurprisingly, come out of the woodwork for its annual iPhone check-up – among other things – and it hasn’t disappointed this year. The Big Fruit Company took to the stage at Apple Park, months ago we’re sure, to unveil the iPhone 16, iPhone 16 Plus, and… well, you know the rest.
