Tim Ladhams

Melbourne

Digital Editor at Inside Small Business

Editor of Inside Small Business

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Articles

How Goldelucks grew sales by leveraging TikTok early – and wisely - Internet Retailing

Oct 31, 2024 | internetretailing.com.au | Tim Ladhams

Latest news: Subscribe Email login × E-commerce As an early adopter of TikTok, Phillip Kuoch garnered 800,000 followers and over 20 million likes on the platform. He says that the platform generated hundreds of thousands in sales for his small bakery, Goldelucks. But his journey to bakery success was somewhat of an unexpected one. Goldelucks was originally owned by Phillip’s parents, who were Khmer Rouge refugees from Cambodia. The two had always dreamt about starting their own business....
How Goldelucks grew sales by leveraging TikTok early - and wisely

Oct 28, 2024 | insidesmallbusiness.com.au | Tim Ladhams

As an early adopter of TikTok, Phillip Kuoch garnered 800,000 followers and over 20 million likes on the platform. He says that the platform generated hundreds of thousands in sales for his small bakery, Goldelucks. But his journey to bakery success was somewhat of an unexpected one. Goldelucks was originally owned by Phillip’s parents, who were Khmer Rouge refugees from Cambodia. The two had always dreamt about starting their own business.
How Yeppoonie Smoothie blends local roots with global ambitions

Oct 20, 2024 | insidesmallbusiness.com.au | Tim Ladhams

Jacinta Plazzer founded Yeppoonie Smoothie in mid-2022, manufacturing in her garage in Central Queensland a range of nutritious powder blends that she designed to assist with weight loss and general wellbeing. Unlike her competitors’ products, Yeppoonie Smoothie contains 100 per cent Australian ingredients that are all-natural, vegan and free from sugar and stevia.
KenzaKo's Hanna Shehata on running a sustainable skincare business

Oct 17, 2024 | insidesmallbusiness.com.au | Tim Ladhams

Earlier this year, ISB‘s Tim Ladhams interviewed Hanna Shehata, a seasoned Metagenics professional with over 17 years of pharmaceutical industry experience. Shehata is the founder of KenzaKo, an Australian skincare brand that specialises in vegan and cruelty-free products. ISB: Please tell us a little about your background and your experience in the pharmaceutical industry. HS: I hold a Bachelor’s Degree in Business with majors in marketing and management.
The SME "Kic"king unrealistic New Year's resolutions in the behind

Sep 18, 2024 | insidesmallbusiness.com.au | Tim Ladhams

At a time when ‘new year, new you’ messaging was flooding our feeds, Laura Henshaw – the CEO of health and wellness app Kic – launched a campaign to take on the concept of unrealistic New Year’s resolutions. Kic’s ‘Feel Good’ campaign was designed to empower people around the world to make 2024 the year they leave behind aesthetic-driven goals and, instead, focus on setting small, realistic and achievable intentions that will increase their overall happiness and health.
Meta ads tanking? Here’s how to turn things around

Sep 16, 2024 | internetretailing.com.au | Tim Ladhams

E-commerce SME branding specialist Kady O’Connell was recently approached by a small-business owner who approached her for help because their Meta ad results were tanking. “They were baffled as to why they were achieving such dismal results despite their best efforts to increase ad spend and shoot professional videos for their ads to create premium content,” Kady explains.
Meta ads tanking? Here's how to turn things around

Sep 12, 2024 | insidesmallbusiness.com.au | Tim Ladhams

SME branding specialist Kady O’Connell was recently approached by a small-business owner who approached her for help because their Meta ad results were tanking. “They were baffled as to why they were achieving such dismal results despite their best efforts to increase ad spend and shoot professional videos for their ads to create premium content,” Kady explains.
Q&A: PR with an emphasis on affordability and efficiency for micro- and small-businesses

Aug 1, 2024 | insidesmallbusiness.com.au | Tim Ladhams

This week me meet Celine Kaltoum who has leveraged a successful career in the PR industry working with large fashion and lifestyle brands to launch her own boutique company that focuses on promoting smaller brands with limited budgets. ISB: What was the inspiration behind the founding of CSK PR? CK: What inspired me to embark on this business was not merely a professional obligation but rather a genuine passion for PR and a desire to make a meaningful impact in the industry.
Pushing the boundaries with eBikes

Jul 3, 2024 | insidesmallbusiness.com.au | Tim Ladhams

Andreas Wandel is the co-founder of DUST eBikes, alongside Samuele Schiavina. Hailing originally from Denmark and Italy, respectively, their goal is to build a movement towards zero emissions through e-bikes that mirror both global collaboration – by incorporating Australian, Danish and Italian influences into their branding – and the liberating coastal lifestyle of their hometown of Byron Bay. I spoke to Andreas about their business and their ethos.
SKEEHAN Studio work on design with people in mind

Jun 26, 2024 | insidesmallbusiness.com.au | Tim Ladhams

Tom Skeehan turned down a big role with a major household appliance brand to follow his passion for running his own design consultancy and fostering a workplace in which curiosity, shared knowledge, and professional development are paramount. I spoke to Tom, the Chair of the Design Institute of Australia in the ACT, about his business journey and philosophy. Tom Skeehan’s journey to founding SKEEHAN Studio was influenced by a passion for design, manufacturing and marketing.