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2 months ago | 
techtarget.com | Tim Murphy
Videos can improve SEO, but only if they add value to the page. Explore five tips, such as optimizing thumbnails, to help marketers create videos that improve search ranking.
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Jan 22, 2025 | 
techtarget.com | Tim Murphy
Microsoft's proposal team implemented Responsive's GenAI tool to automate RFPs. The tool can quickly create first drafts, but it still requires human editing.
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Jan 13, 2025 | 
security.com | Tim Murphy
About the AuthorTim MurphyProduct Marketing Engineer - Enterprise Security Group, BroadcomTim leads Product Marketing for Broadcom's Enterprise Security Group Aggregator Channel. He supports the entire portfolio of Network Security, Information Security, and Endpoint Security solutions.
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Dec 3, 2024 | 
techtarget.com | Tim Murphy
Video marketing has become essential, but it can require more specialized tools and training than other forms of marketing. Consumers have begun to prefer video content over text, because it's easily digestible and highly engaging. In marketing campaigns, video is more likely to engage viewers emotionally and convey authenticity than other types of marketing. However, marketers often struggle with budget constraints and logistics.
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Nov 15, 2024 | 
techtarget.com | Tim Murphy
Events help marketers generate leads and engagement, but they can also damage the environment. Organizations often host and participate in events, such as conferences, trade shows and webinars, because they offer marketing teams a range of benefits, including brand recognition and broad networking opportunities. However, these events can strain the environment, as they often require long-distance travel and generate a lot of waste.
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Nov 7, 2024 | 
techtarget.com | Tim Murphy
From large conferences to small webinars, events can help brands improve lead generation and content creation.
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Oct 18, 2024 | 
techtarget.com | Tim Murphy
Some marketers might be hesitant to partner with influencers, but this strategy can offer benefits. Discover how to make influencer marketing work well.
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Oct 15, 2024 | 
techtarget.com | Tim Murphy
OCR and IDP both extract text from images, but IDP can analyze a text's meaning. Explore the key differences between these related but distinct technologies. ByTim MurphyPublished: 15 Oct 2024 Optical character recognition and intelligent document processing capabilities overlap, but intelligent document processing can do more for a price. Organizations process all kinds of documents, such as employee onboarding paperwork, handwritten forms and printed receipts, which can take up employees' time.
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Sep 6, 2024 | 
techtarget.com | Tim Murphy
As contact center leaders evaluate performance, benchmarking offers data-driven insights to guide strategic planning. Many organizations use benchmarking -- the process of comparing tools and processes against competitors' -- to optimize contact center effectiveness. This process can improve decision-making, but a flawed approach can waste time and resources.
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Sep 3, 2024 | 
techtarget.com | Tim Murphy
MTA and MMM help marketers improve their strategies, but MTA has a narrower focus. Key differences between these techniques include focus and data requirements. ByTim MurphyPublished: 03 Sep 2024 As marketers struggle to link marketing activities to revenue, techniques like MTA and MMM can help bridge the gap. Academics developed marketing mix modeling (MMM) in the 1960s to help organizations evaluate the effectiveness of their TV, print and radio marketing strategies.
