Articles

  • 1 week ago | techtarget.com | Tim Murphy

    Both headless and decoupled CMSes support omnichannel publishing. Yet, headless systems have no native front end, whereas decoupled CMSes have an optional one.

  • 3 weeks ago | techtarget.com | Tim Murphy

    Sustainable marketing shows consumers that an organization takes environmental and social responsibility seriously. Yet, marketers must use careful language to avoid greenwashing.

  • 1 month ago | techtarget.com | Tim Murphy

    Brands can partner with influencers to build credibility and connect with their audiences. However, marketers often struggle to find the right influencers and spot fake followers.

  • Feb 7, 2025 | techtarget.com | Tim Murphy

    Videos can improve SEO, but only if they add value to the page. Explore five tips, such as optimizing thumbnails, to help marketers create videos that improve search ranking.

  • Jan 22, 2025 | techtarget.com | Tim Murphy

    Microsoft's proposal team implemented Responsive's GenAI tool to automate RFPs. The tool can quickly create first drafts, but it still requires human editing.

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