Tim Peterson
Senior Media Editor at Digiday
Executive editor, video& audio, Digiday Media | [email protected] | DMs are open | DM for Confide/Signal #
Articles
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1 week ago |
digiday.com | Tim Peterson
Outcome-based measurement is becoming more commonplace in the TV and streaming ad market. So how long until business outcomes – which range from search and sales lifts to online and in-store visits – become the currency on which TV and streaming ads are bought and sold? Maybe someday soon; maybe never. “Any entity that does [outcome-based billing] is gaming the attribution.
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1 week ago |
digiday.com | Tim Peterson
With more than 10 million followers on TikTok, Alyssa McKay would appear to have plenty to lose if the ByteDance-owned platform ends up being banned in the U.S. But she’s not all that concerned – and not just because the divest-or-die threat keeps getting delayed. Yes, 10 million is a big number. But know what’s bigger? 250 million, let alone 1 billion. That’s the range for how many views McKay’s videos receive on Snapchat each month.
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2 weeks ago |
digiday.com | Tim Peterson
Is the currency changeover over? Tariffs and Hollywood, tariffs and TikTok, TikTok and Amazon and moreThe F-wordI get that the advertising market is cyclical. But could it not have taken a little longer until the economic uncertainty narrative came back around to cloud the annual upfront negotiations? Alas, here we are. President Donald Trump’s tariffs have begun to cast a pall over this year’s upfront, as they have over the ad market more broadly.
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2 weeks ago |
digiday.com | Tim Peterson
During the spring 2025 edition of the Digiday Publishing Summit, executives from Dotdash Meredith, Punchbowl News, TelevisaUnivision and more spoke out on the most urgent challenges facing publishers today.
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3 weeks ago |
digiday.com | Tim Peterson
Amazon’s studio chief exits, Disney’s DE&I dilemma and moreGet with the programmaticProgrammatic has firmly become part of the upfront. “There was a huge swing last year,” said one agency executive, referring to TV network and streaming services being more willing to allow advertisers’ programmatic spend to count toward their upfront commitments. What remains in limbo, though, is which programmatic deal framework will win out.
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Stoked for @KimekoM to take over & round out the show’s marketing coverage. She’s a star. Wasn’t an easy decision to step away. Had a lot of fun interviewing folks & cohosting w @KayleighJBarber. But excited to have more time to work on making videos
BIG NEWS: This week, @petersontee will step down from his role as co-host of The Digiday Podcast after nearly 3 years at the helm. @KimekoM will succeed him and serve as the new co-host of the Digiday Podcast alongside @KayleighJBarber. Listen here: https://t.co/InQh5m5bfh https://t.co/ceDvY8XB0O
Had a fun, lively conversation about AI and AI regulation with Emerson Collective's @raffi on this week's Digiday Podcast https://t.co/2jeOHttvs7
Part 2 of the interviews w VidCon's Gen Z attendees. This one's on how they look at TikTok vs. Instagram Reels vs. YouTube Shorts https://t.co/SG5sqqcCbm
