Tim Peterson
Senior Media Editor at Digiday
Executive editor, video& audio, Digiday Media | [email protected] | DMs are open | DM for Confide/Signal #
Articles
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3 weeks ago |
digiday.com | Tim Peterson
This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series →This week’s Future of TV Briefing features an interview with YouTube creator Michelle Khare who has 5.1 million subscribers on YouTube and potentially someday soon an Emmy Award. The conversation over whether YouTube is TV may be settled soon enough once and for all. And Michelle Khare could be the one to settle it.
Future of TV Briefing: How Amazon and Google are trying to undercut The Trade Desk’s CTV ad business
1 month ago |
digiday.com | Tim Peterson
This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series →This week’s Future of TV Briefing looks at how Amazon and YouTube are dangling incentives to get advertisers to buy more CTV inventory through their respective demand-side platforms. Forget about the streaming wars; let’s talk about the connected TV ad battle.
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1 month ago |
digiday.com | Tim Peterson
By Tim Peterson • May 27, 2025 • Subscribe: Apple Podcasts • Spotify Google’s traditional search business is transforming for the AI era. Last week’s roll-out of AI Mode in the U.S. enables people to replace the traditional search engine results page with one that more closely resembles an AI chatbot. It’s a far cry from the days of 10 blue links.
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1 month ago |
flipboard.com | Tim Peterson
Ecommerce CTRs are plummeting – here’s how smart brands are fighting backI’ve worked in SEO for over a decade, and I can say with confidence: ecommerce brands have never had it tougher than they do right now when it comes …
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1 month ago |
digiday.com | Tim Peterson
This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series →This week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront advertisers more extensive cancelation options, which could affect how upfront dollars are allocated.
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Stoked for @KimekoM to take over & round out the show’s marketing coverage. She’s a star. Wasn’t an easy decision to step away. Had a lot of fun interviewing folks & cohosting w @KayleighJBarber. But excited to have more time to work on making videos
BIG NEWS: This week, @petersontee will step down from his role as co-host of The Digiday Podcast after nearly 3 years at the helm. @KimekoM will succeed him and serve as the new co-host of the Digiday Podcast alongside @KayleighJBarber. Listen here: https://t.co/InQh5m5bfh https://t.co/ceDvY8XB0O
Had a fun, lively conversation about AI and AI regulation with Emerson Collective's @raffi on this week's Digiday Podcast https://t.co/2jeOHttvs7
Part 2 of the interviews w VidCon's Gen Z attendees. This one's on how they look at TikTok vs. Instagram Reels vs. YouTube Shorts https://t.co/SG5sqqcCbm
