Tim Peterson
Senior Media Editor at Digiday
Executive editor, video& audio, Digiday Media | [email protected] | DMs are open | DM for Confide/Signal #
Articles
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1 day ago |
digiday.com | Tim Peterson
This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series →This week’s Future of TV Briefing looks at the topics and trends likely to set the tone for this year’s upfront negotiations. Trigger warning for those affected by the 2020-21 upfront cycle. And the 2021-22 cycle. And the 2022-23 one.
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1 week ago |
digiday.com | Tim Peterson
This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series →This week’s Future of TV Briefing recaps a heated discussion about transparency in the connected TV ad market that took place during the Digiday Programmatic Marketing Summit. Seemingly everyone in the advertising industry knows that the connected TV market has a transparency problem. Ad buyers have been pretty vocal about it.
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1 week ago |
digiday.com | Tim Peterson
By Tim Peterson • May 6, 2025 • This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →AI-powered chatbots are scary smart, thanks to the large language models undergirding them. But they’re only as smart as the data they’re trained on.
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1 week ago |
digiday.com | Tim Peterson
By Tim Peterson • May 6, 2025 • Subscribe: Apple Podcasts • Spotify The upfront seems set for one of those up-and-down cycles. The annual TV and streaming advertising haggle has had a rash of rollercoaster years recently — 2020 and 2022 in particular — that provide a guide of sorts for how the 2025 upfront market may go.
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2 weeks ago |
digiday.com | Tim Peterson
This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series →This week’s Future of TV Briefing looks at how mid-sized advertisers may be less inclined to make upfront commitments this year — which could have the effect of pressing larger advertisers to commit.
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Stoked for @KimekoM to take over & round out the show’s marketing coverage. She’s a star. Wasn’t an easy decision to step away. Had a lot of fun interviewing folks & cohosting w @KayleighJBarber. But excited to have more time to work on making videos
BIG NEWS: This week, @petersontee will step down from his role as co-host of The Digiday Podcast after nearly 3 years at the helm. @KimekoM will succeed him and serve as the new co-host of the Digiday Podcast alongside @KayleighJBarber. Listen here: https://t.co/InQh5m5bfh https://t.co/ceDvY8XB0O
Had a fun, lively conversation about AI and AI regulation with Emerson Collective's @raffi on this week's Digiday Podcast https://t.co/2jeOHttvs7
Part 2 of the interviews w VidCon's Gen Z attendees. This one's on how they look at TikTok vs. Instagram Reels vs. YouTube Shorts https://t.co/SG5sqqcCbm
