
Tim Phillips
Host at VoxTalks Economics
Journalist, Editor, and Author at Freelance
the Big I Am @ Talk Normal Productions. VoxTalks Economics, VoxDevTalks, A Just Transition and more. Business/econ writer and editor too.
Articles
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Feb 10, 2025 |
research-live.com | Tim Phillips
Google first launched the MMM in March 2024 and has since tested it with ‘hundreds’ of brands globally. Meridian uses Bayesian causal inference, with the model combining prior knowledge with signals learned from data to estimate media effects and quantify uncertainty. The model analyses campaign performance based on key performance indicators (KPIs) including sales, website visits, profit and conversions.
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Jan 23, 2025 |
research-live.com | Tim Phillips
Through the agreement, the companies will integrate AI-based creative performance insights, including emotional impact, attention and various brand metrics, into brands’ marketing models. The companies said the partnership would also offer brands and agencies granular insights on advertising performance and tools for evaluating performance across channels and formats.
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Nov 12, 2024 |
tobaccointelligence.com | Tim Phillips
Strategic Business Consulting managing director Rupert Wilson, who has 17 years of experience in the tobacco industry from his time with Rothmans International, joins Tamarind Intelligence managing director Tim Phillips to discuss the impact of novel nicotine products on tobacco company share prices and overall business performance.
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Oct 9, 2024 |
research-live.com | Tim Phillips
In the report, ‘Making effectiveness work’, authors Simeon Duckworth, Neil Charles and Duncan Stoddard of the Melt Collective outline a new approach for measuring effectiveness – Model-Experiment-Simulate-Implement (Mesi). This approach can be used to inform tactical, campaign and strategic decisions, according to the report, launched at the IPA Effectiveness Conference on 9th October.
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Sep 2, 2024 |
research-live.com | Tim Phillips
Through the partnership, TapClicks will integrate its data management platform with Keen Decision Systems’ marketing mix modelling platform, which offers data on performance measurement and other insights for marketers. The combination will allow marketers to upload and analyse their data into marketing mix models. Additionally marketing mix results can be added to the TapClicks platform for automated buying processes.
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⭐ VoxTalks Economics NEW EPISODE ⭐ Can friendship help reduce political polarisation on campus? An experiment at Sciences Po in Paris suggest that it can. @yveszenou1 @MonashUni explains the benefits of social interaction among students to @timsvengali @cepr_org https://t.co/SlkYR06BZE

⭐ VoxTalks Economics NEW EPISODE ⭐ The emerging field of geoeconomics promises to provide answers to some of the most important questions in global politics today. @CathrinMohr @UniBonn & @Ch_Trebesch @kielinstitute set out the geoeconomics research agenda with @timsvengali. https://t.co/xBbCXm6xA4

⭐ VoxDev Talks: NEW EPISODE Today ⭐ What policies successfully improve sanitation & what doesn’t work? Karen Macours @PSEinfo tells @timsvengali @vox_dev how we can improve the lives (and the health) of a billion people. Listen: https://t.co/52wZIElR2O https://t.co/cT5WO06sBr