Todd Johnstone

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Articles

For Hospitality Leaders, Infrastructure Should Come Before the Lure of Artificial Intelligence

Oct 30, 2024 | hospitalitynet.org | Todd Johnstone

Artificial intelligence is pervasive in hospitality. This is partly due to the promise of a revolution in bookings, guest engagement, and operations, and partly to keep up appearances. Hotel operators are enamored with the potential of AI, as the industry continues to try to fully understand the implications for its use.
Plan ahead to keep pace with connectivity needs of health technology for residents

Oct 3, 2024 | mcknightsseniorliving.com | Todd Johnstone |Lois Bowers

Technological advancements have revolutionized healthcare, bringing unprecedented access, speed and efficiency to care. Adoption of those advancements is in long-term care, driven largely by resident demand and the growing availability of digital health solutions. The integration of technology into senior living has brought numerous benefits.
Piecemeal tech is out; interconnected infrastructure is in

Apr 25, 2024 | hotelmanagement.net | Todd Johnstone

Security is on everyone’s agenda—no person, company or industry is immune from the threat of a security breach, which is evidenced by the increased resources being placed to mitigate against it. Gartner anticipates that in 2024, $215 billion will be spent to help organizations keep hackers at bay—a 14 percent increase from 2023. Hotel operators are on high alert.
5 Proptech Priorities to Futureproof Your Building

Jun 9, 2023 | buildings.com | Todd Johnstone

Privacy Preference CenterWhen you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies.
How to Tailor Content for Every Social Channel

Jan 29, 2023 | hotelexecutive.com | Sophie Madgewick |Derek Peterson |Boingo Wireless |Todd Johnstone

Every aspect your digital marketing has a strategy, from SEO and PPC to email marketing, and social media is no different. As an integral aspect of any brand's digital marketing, it's important to have an effective strategy in place for social media and ensure you're working in favour of each platform's algorithm and advantages. Why is it Important to Tailor Content for Each Channel?