Todd McClimans

Nov 5, 2024 | circana.com | Michelle Snell |Todd McClimans

By Michelle Snell, Director Product Marketing, and Todd McClimans, Product Manager, AudiencesThink about the last product you bought. What triggered it? Was it driven by necessity, like your oven broke and you needed to replace it? Or was it simply that you love anything OREO flavored and you wanted to try the newest OREO frozen dessert? Market structures are frameworks to understand how consumers choose between different products and how companies can position themselves in the market.