Tom Branna

New York

VP and Editorial Director at Contract Pharma

VP and Editorial Director at HAPPI

VP and Editorial Director at Coatings World

VP and Editorial Director at Rodman Publishing

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Articles

In-Cosmetics Global’s Sustainability Zone Takes Holistic Approach to Green Beauty

3 weeks ago | happi.com | Tom Branna

In-Cosmetics Global’s Sustainability Zone provides invaluable opportunities to explore green solutions across four key areas: the Forum, Display, Theatre and Pavilion. All will serve as a catalyst for learning, networking and discovering sustainable solutions, according to organizers. The Zone is sponsored by AAK and in partnership with The Green Chemist Consultancy and Ecovia Intelligence. In-Cosmetics Global is set for April 8-10 at RAI exhibition center, Amsterdam.
Beauty Remains Inclusive

3 weeks ago | happi.com | Tom Branna

While some prefer DEI to die, the cosmetics industry remains committed to inclusivity. The Personal Care Products Council’s 2025 Beauty Collective Summit’s theme was “beauty is for all.” PCPC President and CEO Tom Myers underscored that statement in his opening address, noting that the US beauty industry employs 4.6 million, with women making up 80% of the workforce. Women also account for 50% of management and 33% are people of color. “We are not exclusive, we are inclusive,” noted Myers.
The End of the Innocence

2 months ago | happi.com | Tom Branna

It’s me. I’m part of the problem. Today, just as I do every Sunday, I’m posting promos, news and features to Happi’s social media sites: LinkedIn, X and Facebook. As I’ve noted before, social media is anything but social. But it’s an easy, mindless medium to get someone’s attention—if only for a millisecond. Social media is having more than a millisecond or a moment; it’s front-page stuff these days.
8 Scientific Beauty Trends for 2025

2 months ago | happi.com | Tom Branna

John Jiménez and Adriana Castañeda • BelcorpGlobal cosmetics sales will reach $758 billion by the end 2025 and grow an average of 4.6% a year from 2025 to 2033. The opportunity for innovation in our industry is enormous and it is fascinating to see how science supports many of these objectives. What does the future hold when it comes to scientific beauty trends?
Tackling Clean Beauty in 2025 and Beyond

Jan 9, 2025 | happi.com | Tom Branna

By Rachel Raphael and Marcha Isabelle ChaudryClean. Natural. Non-toxic. Safe. These are some of the hottest words in beauty. But what do they actually mean? “Good for you” beauty is all the rage. It is a central selling point for cosmetics and other personal care products. A marked shift toward transparency, safety and sustainability in these products has reshaped consumer expectations and catalyzed innovation in product development and brand storytelling.
Formulating Biphasic and Triphasic Products

Nov 22, 2024 | happi.com | Tom Branna

Dear Valerie: Is a biphasic or triphasic product practical to manufacture? I’m formulating one of these now but want to keep in mind my budget for formula and fill costs. —Ina PhaseDear Ina:One of the first projects I worked on in the hair industry was a biphasic product with a water phase and silicone phase. One of the challenges we had was that a consumer would sometimes get a watery portion and sometimes get an oily portion on their hair while spritzing.
The Most Difficult Lesson For Every New Manager

Nov 1, 2024 | happi.com | Tom Branna

Did you earn a recent promotion, or do you expect to receive one soon? If that’s the case, you’re going to want to get familiar with the single most-difficult aspect of leadership—properly delegating work. For me, it was one of the most difficult lessons to learn in my early career. In a move that seemed long overdue at the time, my employer gave me the opportunity to head a small, elite group.
European Hair Care Is Driven By ‘Curly-Haired’ Customers

Nov 1, 2024 | happi.com | Tom Branna

Celebrity hairdresser brands are making waves and are especially popular among young Europeans. As a result, haircare is no longer considered the poor relation of dynamic beauty categories like makeup and skincare. Younger consumers seek products specifically for curly hair. Innovation is particularly strong among DTC brands but has yet to break into the mainstream. Last year, total European haircare sales topped $22.2 billion, according to Euromonitor International.
New Product Developments Highlight Beauty Fair 2024

Nov 1, 2024 | happi.com | Tom Branna

The 19th edition of Beauty Fair, the largest beauty fair in the Americas and the second largest in the world, took place in September in São Paulo. This edition attracted a record 212,000 visitors. Beauty Fair acts as a Latin America launch pad for new products. One came from makeup brand Bruna Tavares (BT).
A Clean for All Seasons

Nov 1, 2024 | happi.com | Tom Branna

That spring cleaning routine has turned into a year-round event. According to recent survey results by the American Cleaning Institute (ACI), 89% of respondents agreed fall cleaning should hold the same importance as spring cleaning. After all, a thorough cleaning can help remove allergens, dust and grime that accumulate over the summer. There are also cleaning tasks best performed in the fall, such as gutter cleaning.