Tom Fishburne

San Francisco

Creator of Marketoonist and Insightfully Funny Keynote Speaker. New cartoons posted to my newsletter https://t.co/nrzIijBKhr

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Articles

Marketoonist on cross-channel marketing

1 week ago | marketingweek.com | Tom Fishburne

Marketoonist on cross-channel marketing Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne
Manufacturing Authenticity

2 weeks ago | retailwit.com | Tom Fishburne

I stumbled across this observation from a product marketer named James Christopher:“When everyone speaks the language of authenticity, no one sounds authentic anymore…“We’ve created a world where the only truly authentic thing is our collective exhaustion with fake authenticity.”Against the backdrop of so many brands pushing “authenticity” as a messaging priority, it’s no wonder that consumers are experiencing authenticity fatigue.
Buzzword-First Strategy

3 weeks ago | retailwit.com | Tom Fishburne

A strategy has to be more than buzzword-deep. In 2017, a publicly traded beverage company called the Long Island Iced Tea Corp. announced that it was renaming itself Long Blockchain Corp. They gave no justification for the pivot. But based on the name change alone to replace “iced tea” with “blockchain”, their stock price surged 380%. Temporarily, that is – their stock was later delisted.
Marketoonist on buzzword-first strategies

3 weeks ago | marketingweek.com | Tom Fishburne

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Marketoonist on AI-powered insights

1 month ago | marketingweek.com | Tom Fishburne

Marketoonist on AI-powered insights Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne
AI-Powered Insights

1 month ago | retailwit.com | Tom Fishburne

The expression “Garbage In, Garbage Out” emerged in the earliest days of computer science. A 1957 article on US army mathematicians working with old-school IBM mainframes used the phrase “Garbage In, Garbage Out” to describe how poor quality data inputs lead to poor quality outputs. The adage has only grown more relevant in our increasingly data-driven world. Our decisions based on data are only as good as the reliability of that data.
Marketoonist on marketing AI agents

1 month ago | marketingweek.com | Tom Fishburne

Marketoonist on marketing AI agents Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburneSee more of the Marketoonist here
Marketing AI Agents

1 month ago | retailwit.com | Tom Fishburne

Marketing technology has always been something of an arms race. Yesterday’s breakthroughs turns into today’s table stakes. Agentic AI is being touted as the next frontier in the race. Marketers are already starting to implement Marketing AI agents across their tech stacks to analyze customer data, tailor messaging, and run campaigns.
Marketoonist on price and the 4Ps of marketing

1 month ago | marketingweek.com | Tom Fishburne

Marketoonist on price and the 4Ps of marketing Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburneSee more of the Marketoonist here
Pricing and The Four Ps of Marketing

1 month ago | retailwit.com | Tom Fishburne

“Price” is only one of the classic Four Ps of Marketing (the other three are “Product”, “Placement”, and “Promotion”). But it’s sure getting most of the focus right now, as businesses figure out how to brace for tariff impact. Some brands like Black & Decker have already started raising pricing. Others like P&G and Hasbro have signaled that price increases are coming. Many like Adidas are waiting for their competitors to raise prices first.