Tom Fishburne

San Francisco

Creator of Marketoonist and Insightfully Funny Keynote Speaker. New cartoons posted to my newsletter https://t.co/nrzIijBKhr

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Articles

Marketoonist on price and the 4Ps of marketing

1 week ago | marketingweek.com | Tom Fishburne

Marketoonist on price and the 4Ps of marketing Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburneSee more of the Marketoonist here
Pricing and The Four Ps of Marketing

1 week ago | retailwit.com | Tom Fishburne

“Price” is only one of the classic Four Ps of Marketing (the other three are “Product”, “Placement”, and “Promotion”). But it’s sure getting most of the focus right now, as businesses figure out how to brace for tariff impact. Some brands like Black & Decker have already started raising pricing. Others like P&G and Hasbro have signaled that price increases are coming. Many like Adidas are waiting for their competitors to raise prices first.
Marketoonist on the impact of tariffs

2 weeks ago | marketingweek.com | Tom Fishburne

Marketoonist on the impact of tariffs Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburneSee more of the Marketoonist here
Marketoonist on humanising the brand

3 weeks ago | marketingweek.com | Tom Fishburne

Marketoonist on humanising the brand Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburneSee more of the Marketoonist here
Humanize the Brand

3 weeks ago | retailwit.com | Tom Fishburne

There’s an aphorism I heard somewhere that “brands want to be human and humans want to be brands.”I’ve always found it funny when brand teams try to engineer sounding “human”. It can be like manufacturing “authenticity.” It’s often easy to see through it. But it’s particularly funny to me in the age of AI, as our own human roles alongside technology are in flux. The rise of AI notetakers feels like a sign of the times. While useful tools, AI notetakers change the dynamics of the meetings they’re in.
Why mat leave can help marketers hone their skills

1 month ago | marketingweek.com | Charlotte Rogers |Niamh Carroll |Tom Fishburne

From seeing mat leave as a chance to sharpen skills to developing fresh ideas to improve the return to work, can brands start a movement that celebrates mums? In January, Pearson vice-president of global brand Rachel Exton wrote an opinion piece for Marketing Week about why 2025 is the year businesses should embrace the superpower of working mums. Her column was a rallying cry celebrating the emotional intelligence and problem-solving capabilities of parents.
Evolution of Apps

1 month ago | retailwit.com | Tom Fishburne

A couple years ago, Cory Doctorow observed a phenomenon in online products and platforms that he dubbed “enshittification”:“Here is how platforms die: First, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.
Peroni launches ‘Club Peroni’ loyalty scheme

1 month ago | marketingweek.com | Niamh Carroll |Molly Innes |Tom Fishburne

Peroni Nastro Azzurro has launched a new loyalty programme, Club Peroni, to give consumers a “reason to choose the brand” in the crowded beer category. Consumers wanting to sign up to the rewards scheme can do so in hospitality or retail venues, through QR codes on pack, for example, or on glasses in bars.
Marketoonist on the evolution of apps

1 month ago | marketingweek.com | Tom Fishburne |Molly Innes |Charlotte Rogers

Marketoonist on the evolution of apps Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburneSee more of the Marketoonist here
Scenario Planning

1 month ago | retailwit.com | Tom Fishburne

There’s a famous observation from Dwight D. Eisenhower I’ve always found interesting:“Plans are useless, but planning is indispensable.”Another is Mike Tyson’s quip before a fight with Evander Holyfield:“Everyone has a plan until they get punched in the mouth.”What we know as “scenario planning” can be traced back to a Shell strategist named Pierre Wack in 1965.