Tom Greenwood

Apr 23, 2024 | rnw.org | Tom Greenwood

By Tom GreenwoodThe (anti)social paradoxThe paradox of digital media is that the better the relationship you build with your audience, the less relevant you become for anyone else. Think of it like a party where there’s a clique of really close friends talking amongst themselves. They’re having a great time, but it’s just impossible for you to become part of that conversation. That’s how business online works.

Apr 1, 2024 | rnw.org | Tom Greenwood

By Tom GreenwoodMove as many people as possible with your digital content. Experimentation guarantees impactExperimentation is everything in digital media. Strategy is only ever our best guess. Maybe it will work, maybe it won’t, but with digital media we get instant feedback in the data. We can see if it’s working or not, and we can continually tweak things to try to make it work better. Those tweaks are experiments.

Mar 4, 2024 | rnw.org | Tom Greenwood

By Tom GreenwoodSuccess in business is about making a product for a customer base that loves it. In the media business, that comes down to 2 things:1. Know who you are2. Know your audienceIf you’ve got them figured out (and if you have interesting things to say), you can create content that works for your audience AND that authentically reflects who you are. You can say what you need to say AND get people to engage with it, in other words. That’s how you can grow an engaged, energized audience.

Feb 29, 2024 | ffnews.com | Lauren Towner |Tom Greenwood

Volt, the global real-time payments platform, has secured an Electronic Money Institution (EMI) licence from the United Kingdom’s Financial Conduct Authority (FCA). Volt’s licence will enable it to evolve its cash management product, Connect, from which virtual accounts will now be issued to merchants. These accounts receive account-to-account payments from merchants’ customers and provide real-time payment confirmation, giving merchants visibility and control across the payment lifecycle.

Nov 22, 2023 | ffnews.com | Katy Garnham |Tom Greenwood

Volt, the global real-time payments platform, today announces its expansion into Australia following a period of sustained growth for the UK-headquartered fintech company. Following Volt’s $60m funding round earlier this year, this development marks the latest step in its ambitious growth plans to meet market demand for real-time payments across the globe.