
Tom Idle
Editor, Writer, Journalist and Commentator at Freelance
Telling better stories, better….for organisations that want to change the world. Founder of Narrative Matters
Articles
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2 weeks ago |
sustainablebrands.com | Tom Idle
If it feels like solar power is suddenly everywhere, that’s because it is. In 2024 alone, nearly 600 gigawatts of new solarcapacitywere installed around the world — enough to power every light, fridge, laptopand phone in the US alone. And it’s a 33 percent jump from the yearbefore, pushing us firmly into “this is actually happening” territory. Solar is currently the fastest-growing slice of the clean-energy mix — accounting fornearly half of all new renewable capacity worldwide.
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Dec 2, 2024 |
sustainablebrands.com | Tom Idle |Hannah Zimmerman
With its already vast applications for increasing sustainability, artificialintelligence was naturally a hottopic throughout the week at SB’24 SanDiego. Butdiscussions also addressed its darker side — and, along with diving into itsrole in creating healthier products and helping save one of our most vitalnatural resources, a variety of experts explored how to rein in the technology’senvironmental impacts and assuage the fears of reticent consumers.
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Nov 8, 2024 |
sustainablebrands.com | Tom Idle |Hannah Zimmerman
With its already vast applications for increasing sustainability, artificialintelligence was naturally a hottopic throughout the week at SB’24 SanDiego. Butdiscussions also addressed its darker side — and, along with diving into itsrole in creating healthier products and helping save one of our most vitalnatural resources, a variety of experts explored how to rein in the technology’senvironmental impacts and assuage the fears of reticent consumers.
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Oct 31, 2024 |
sustainablebrands.com | Tom Idle
SB’24 SanDiego cameto a close with the inaugural SB ResilienceSummit— which reminded assembled business leaders of the imperative to look ahead:Amid ongoing climate volatility, geopolitical instability, threats to marketsaround the world, supply chain disruptions and social unease, resilience isnow a KPI for future-proofbusiness. Raphael Bemporad“We must recognize changes we’re experiencing as part of the human story,” saidthe Summit’s host, RaphaelBemporad — a FoundingPartner at BBMG.
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Oct 28, 2024 |
sustainablebrands.com | Tom Idle
Pressure from regulators and increasingly demanding investors, more awake toclimate risks than ever before, have kept sustainability reporters on theirtoesthese past couple of years. What was once widely considered a supplementaryaspect of corporate communications, ESG reporting has become a corerequirement for businesses all over the world.
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My Better Business Show is back from the 💀. And it’s super exciting. To re-kick things off, I’m joined by the awesome CEO of @DryadNetworks, Carsten Brinkschulte. Check it out now. https://t.co/dN9gTLKofN

Te reaction to the first episode of our new Scope 3 Podcast has been awesome. @OliverHurrey and I go again next week, but in the meantime, listen to the 1st episode wherever you get your podcasts: https://t.co/gCBodOGPbb