Tom Idle

England

Editor, Writer, Journalist and Commentator at Freelance

Telling better stories, better….for organisations that want to change the world. Founder of Narrative Matters

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Articles

AI: The Good, the Bad, the Sketchy and the Lifesaving

Dec 2, 2024 | sustainablebrands.com | Tom Idle |Hannah Zimmerman

With its already vast applications for increasing sustainability, artificialintelligence was naturally a hottopic throughout the week at SB’24 SanDiego. Butdiscussions also addressed its darker side — and, along with diving into itsrole in creating healthier products and helping save one of our most vitalnatural resources, a variety of experts explored how to rein in the technology’senvironmental impacts and assuage the fears of reticent consumers.
AI: The Good, the Bad, the Sketchy and the Lifesaving

Nov 8, 2024 | sustainablebrands.com | Tom Idle |Hannah Zimmerman

With its already vast applications for increasing sustainability, artificialintelligence was naturally a hottopic throughout the week at SB’24 SanDiego. Butdiscussions also addressed its darker side — and, along with diving into itsrole in creating healthier products and helping save one of our most vitalnatural resources, a variety of experts explored how to rein in the technology’senvironmental impacts and assuage the fears of reticent consumers.
The Future Is Now:

Oct 31, 2024 | sustainablebrands.com | Tom Idle

SB’24 SanDiego cameto a close with the inaugural SB ResilienceSummit— which reminded assembled business leaders of the imperative to look ahead:Amid ongoing climate volatility, geopolitical instability, threats to marketsaround the world, supply chain disruptions and social unease, resilience isnow a KPI for future-proofbusiness. Raphael Bemporad“We must recognize changes we’re experiencing as part of the human story,” saidthe Summit’s host, RaphaelBemporad — a FoundingPartner at BBMG.
Finding Value in ESG Reporting Is Critical in Today’s Legislative Landscape

Oct 28, 2024 | sustainablebrands.com | Tom Idle

Pressure from regulators and increasingly demanding investors, more awake toclimate risks than ever before, have kept sustainability reporters on theirtoesthese past couple of years. What was once widely considered a supplementaryaspect of corporate communications, ESG reporting has become a corerequirement for businesses all over the world.
Lessons on the Road from a Linear to Circular — and Even a ‘Surplus’ — Economy | Sustainable Brands

Oct 16, 2024 | sustainablebrands.com | Tom Idle

There was good reason for MikeDupee to quote John Mayer anddeliver a heartwarming story about coaching his son’s little league baseballteam — the Sustainable Brands® CEO was reminding delegates here at SB’24San Diegoto maintain hope as we work to make it easy for consumers to live moresustainably. Adam LusbyRegenovate co-founder AdamLusby backed up his message with arousing call for a serious shake-up of current business models.
Companies Must Go Beyond ‘Carbon Tunnel Vision’ Ahead of COP16

Oct 7, 2024 | sustainablebrands.com | Tom Idle

While progress on corporate climateactioncan be frustratingly slow, we can be buoyed by the fact thatmost big businesses now understand their impact on the climate; and by and large,they acknowledge the associated risks of climate on their operations and chancesof long-term success. Quite rightly, carbonreductionhas dominated corporate sustainability strategies in the last decade — withthousands of companies racing to set ambitious goals to reach net zero andbeyond.
Sweet as a nut - almond orchard waste solutions

Sep 5, 2024 | innovationforum.co.uk | Tom Idle

With the climate crisis raging, food waste is an ongoing problem. Farmers around the world are already finding it increasingly difficult to produce enough food to feed the world. By 2050, the situation might be untenable. In the US, almost 40% of all food produced gets wasted. This is an alarming statistic considering the carbon emitted, and the resources and energy consumed during the growing of the crops and in distributing and refrigerating this food.
Engaging with LGBTQ+ Consumers Offers Brands Both Risk and Reward

Jun 4, 2024 | sustainablebrands.com | Tom Idle

It’s PrideMonth. And as the world gears up for its annual remembrance of the seminal 1969Stonewall riotsand recognition of ongoing efforts to achieve equal rights and opportunity forlesbian, gay, bisexual, transgender, queer, intersex and asexual (LGBTQIA+)people, brands are keener than ever to be part of the conversation.
Biodiversity matters

May 30, 2024 | innovationforum.co.uk | Tom Idle

What does nature have to do with business? Well, quite a lot, actually. In fact, the connection between companies and the natural environment is profound, multifaceted, and increasingly recognised as essential for both long-term corporate success and the future of our planet. Nature provides businesses with invaluable resources, ecosystem services and inspiration. Businesses, in turn, have a significant impact on the health and vitality of natural systems.
How to put landscape theory into practice

May 9, 2024 | innovationforum.co.uk | Tom Idle

The concept of taking a landscape approach to address environmental and social challenges is not new. The potential benefits and challenges for companies embarking on such an approach are increasingly well-known. What has been less well articulated up to this point is how companies can put the theory into practice.

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Tom Idle @TomIdle

22 Oct 24

https://t.co/aZ80cus9w2

Tom Idle @TomIdle

26 Sep 24

My Better Business Show is back from the 💀. And it’s super exciting. To re-kick things off, I’m joined by the awesome CEO of @DryadNetworks, Carsten Brinkschulte. Check it out now. https://t.co/dN9gTLKofN

Tom Idle @TomIdle

20 Mar 24

Te reaction to the first episode of our new Scope 3 Podcast has been awesome. @OliverHurrey and I go again next week, but in the meantime, listen to the 1st episode wherever you get your podcasts: https://t.co/gCBodOGPbb

Tom Idle

Articles

AI: The Good, the Bad, the Sketchy and the Lifesaving

AI: The Good, the Bad, the Sketchy and the Lifesaving

The Future Is Now:

Finding Value in ESG Reporting Is Critical in Today’s Legislative Landscape

Lessons on the Road from a Linear to Circular — and Even a ‘Surplus’ — Economy | Sustainable Brands

Companies Must Go Beyond ‘Carbon Tunnel Vision’ Ahead of COP16

Sweet as a nut - almond orchard waste solutions

Engaging with LGBTQ+ Consumers Offers Brands Both Risk and Reward

Biodiversity matters

How to put landscape theory into practice

Contact details

Emails

Socials & Sites

X (formerly Twitter)