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  • Nov 22, 2024 | moz.com | Tom Mansell

    By: Tom Mansell Edited By: Emilie Martin The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Originally published in August 2023, Tom Mansell discusses quantifying predicted SEO value, closing performance gaps, and calculating ROI. We're republishing it to resurface the importance of demonstrating the value of your SEO efforts.

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