
Articles
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3 days ago |
immediatefuture.co.uk | Tom Platt
June 3, 2025 Reddit may have been in the shadows of other social platforms for years – in fact, the debate is on as to whether it’s a social platform at all – but one thing is for sure, the B2B buyer and marketeer are finding it a safe haven for research and insights. Is it a community/forum? Is it a social network? Reddit’s purpose may not be defined, and many groups may debate its impact – but it’s undoubtedly becoming one of the primary platforms for community-foundering.
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1 week ago |
immediatefuture.co.uk | Tom Platt
May 30, 2025 B2B buyer shiftSocial may have its label of being a Gen Z / millennial ‘thing’ – and that’s mostly true – but it’s also truer than ever for B2B key decision makers. In fact, over two thirds of buyers now fall into this category. The shift we’re now seeing is the so-called younger people being moved into more senior roles faster than ever before. With that, comes their perception of marketing and how they absorb content in their day-to-day lives.
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1 week ago |
immediatefuture.co.uk | Tom Platt
May 27, 2025 The easiest thing to get right and the easiest thing to get wrong – social hooks, or the first few seconds dwell time on your social content will make or break it. Sounds logical, but it’s shocking how much we see brands missing the mark on this.
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3 weeks ago |
immediatefuture.co.uk | Tom Platt
May 15, 2025 We’ve all been there – reeling off the results of our latest B2B marketing campaign with glee, while the recipient’s eyes glaze over. Whether it’s informing CFOs or CMOs of our latest success, we need to tailor our reporting accordingly and make them far more impactful. You may have seen our latest live with our CEO Katy and Barnaby Barron from Cision. The title ‘Reporting Hell to Storytelling Heaven’ couldn’t have been more apt.
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1 month ago |
immediatefuture.co.uk | Tom Platt
May 7, 2025 LinkedIn wants you to use video – like NOWYou may be familiar with LinkedIn’s Wire Program – well, it’s now called BrandLink, and it’s LinkedIn’s way of persuading you to use video as much as possible. It’s already got its main video users like Steven Bartlett, Gary Vaynerchuk and Rebecca Minkoff joining the platform.
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