Tom Platt

London

Global Head of Newsgathering at Reuters

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Articles

Reddit is a safe place for B2B marketing

3 weeks ago | immediatefuture.co.uk | Tom Platt

June 3, 2025 Reddit may have been in the shadows of other social platforms for years – in fact, the debate is on as to whether it’s a social platform at all – but one thing is for sure, the B2B buyer and marketeer are finding it a safe haven for research and insights. Is it a community/forum? Is it a social network? Reddit’s purpose may not be defined, and many groups may debate its impact – but it’s undoubtedly becoming one of the primary platforms for community-foundering.
Social Snapshot - B2B buyer journey revamp!

4 weeks ago | immediatefuture.co.uk | Tom Platt

May 30, 2025 B2B buyer shiftSocial may have its label of being a Gen Z / millennial ‘thing’ – and that’s mostly true – but it’s also truer than ever for B2B key decision makers. In fact, over two thirds of buyers now fall into this category. The shift we’re now seeing is the so-called younger people being moved into more senior roles faster than ever before. With that, comes their perception of marketing and how they absorb content in their day-to-day lives.
Social hooks – make the 1st few seconds count Immediate Future

1 month ago | immediatefuture.co.uk | Tom Platt

May 27, 2025 The easiest thing to get right and the easiest thing to get wrong – social hooks, or the first few seconds dwell time on your social content will make or break it. Sounds logical, but it’s shocking how much we see brands missing the mark on this.
B2B marketing data needs a reporting revamp

1 month ago | immediatefuture.co.uk | Tom Platt

May 15, 2025 We’ve all been there – reeling off the results of our latest B2B marketing campaign with glee, while the recipient’s eyes glaze over. Whether it’s informing CFOs or CMOs of our latest success, we need to tailor our reporting accordingly and make them far more impactful. You may have seen our latest live with our CEO Katy and Barnaby Barron from Cision. The title ‘Reporting Hell to Storytelling Heaven’ couldn’t have been more apt.
Social snapshot: Video overload and AI infiltration

1 month ago | immediatefuture.co.uk | Tom Platt

May 7, 2025 LinkedIn wants you to use video – like NOWYou may be familiar with LinkedIn’s Wire Program – well, it’s now called BrandLink, and it’s LinkedIn’s way of persuading you to use video as much as possible. It’s already got its main video users like Steven Bartlett, Gary Vaynerchuk and Rebecca Minkoff joining the platform.
B2B video trends – the latest Immediate Future

2 months ago | immediatefuture.co.uk | Tom Platt

April 28, 2025 We know video is the most popular form of content consumption for B2B – but with marketers planning to use more video in 2025 and beyond, it may prove harder to make that video content really stand out among the noise. What to do…? According to research from LinkedIn’s latest benchmark report, 59% of B2B marketers plan to use video content in their marketing playbooks – that’s A LOT of video and a lot of LinkedIn users will find it hard to find time to digest them all.
B2B: It’s paid social’s time to shine

2 months ago | immediatefuture.co.uk | Tom Platt

April 7, 2025 Paid social media is taking off across all social channels – so for B2B marketers, who see organic social as the go-to – how can they combat the challenges of organic suppression? And how best can paid be tackled to ensure the best budget spend? We’ve all heard the saying, “If it sounds too good to be true, it probably is,” right? Well, organic social is starting to go that way. Building up a solid organic presence takes time – a lot of time.
Countingup Surpasses £10 Billion in Customer Transactions and Announces Plans to Enhance Its Product Offering to Help Solve Tax Stress for Small Businesses

Jan 16, 2025 | ffnews.com | Lauren Hinton |Tom Platt

Countingup, the UK-based financial super app that combines a business current account with accounting and tax tools, today announced a significant milestone: surpassing £10 billion in customer transactions. This achievement underpins the company’s growth, defining its position as a player in the UK’s business banking ecosystem.
Countingup Strengthens Leadership Team with Head of Product, Head of Marketing, and Head of Compliance

Sep 23, 2024 | ffnews.com | Lauren Hinton |Tom Platt |Dan Elias |Jamie Crosson

Countingup, the UK business account and financial app, today announced the appointment of three key leadership roles to support its ambitious growth plans, with Dan Elias appointed as Head of Product, Jamie Crosson as Head of Marketing and Tom McGilloway as Head of Compliance. Dan Elias brings over 12 years of experience in product leadership.
Countingup Announces the Appointment of Tom Platt as Chief Executive Officer

Sep 20, 2023 | ffnews.com | Lauren Hinton |Tim Fouracre |Tom Platt

Countingup, the business account that automates accounting and tax, has announced the appointment of Tom Platt as Chief Executive Officer, starting November 1st, 2023. With Countingup’s simple app, customers can open a business account in minutes and benefit from automated bookkeeping, real-time tax estimates, live reports including profit & loss, and even create and manage invoices.