Tom Webster

1 week ago | soundsprofitable.com | Tom Webster

If there’s one challenge every advertiser faces today, it’s reaching audiences as they scatter across an increasingly fragmented media landscape. But what if I told you there’s a medium that naturally bridges these divides, meeting consumers wherever they are, in whatever format they prefer? And no, I’m not talking about carrier pigeons with attached video screens, though I admit I’ve sketched that business plan on more than one napkin after a few mocktails.

1 week ago | soundsprofitable.com | Tom Webster

Join Sounds Profitable’s Tom Webster for the first look at The Advertising Landscape 2025, our newest flagship study of the ad-supported media landscape. This is the largest cross-media study of advertising in podcasting in America, and provides the most comprehensive picture to date of podcasting’s strengths and weaknesses as an advertising vehicle.

3 weeks ago | soundsprofitable.com | Tom Webster

A short one this week, as the team (and perhaps many of you) descends upon Chicago for Podcast Movement Evolutions. This year’s Infinite Dial report was filled, as it has been, with lots of news for podcasting. The graphs that are most frequently being shared are the estimates for monthly and weekly podcast consumers, at 55% and 35%, respectively.

1 month ago | soundsprofitable.com | Tom Webster

Couldn’t make it to SXSW? We’ve got you covered. The Sounds Profitable YouTube channel now has a playlist of sessions held on the official Podcast Stage, filmed and edited by Nomono, with marketing by OpusClip. Find the sessions here in this handy playlist. Last week’s article prompted considerable feedback from folks in the trenches of making podcasting better. Most understood what I was trying to do, though some framed it as a critique of Podcasting 2.0, mainly due to the title. Fair play.

1 month ago | soundsprofitable.com | Tom Webster

You know, I almost called this article “How Podcast Apps are Failing Us” but I had a good breakfast, the sun is shining, and I’m not going to start in the bad place. Still, I’ve been neck deep in a brand new research study that we will be debuting at Podcast Movement Evolutions in Chicago, and I’ve got a few concerns.